At a Glance
Rating Breakdown
Performance Overview
Scores out of 5, based on our editorial analysis
About NewCo Capital Group
NewCo Capital Group has been in Boca Raton, Florida since 2017. Over $400 million funded across more than 400 industries -- including sectors that most MCA providers flat-out refuse to touch: construction, trucking, staffing, agriculture, cannabis-adjacent businesses, and import/export operations. While most MCA providers maintain restrictive industry lists, NewCo takes an industry-agnostic approach backed by underwriters who specialize in understanding the revenue patterns and risk profiles of niche sectors. That breadth matters most for businesses in industries with lumpy or non-standard cash flows. A construction company with project-based billing that creates 60-90 day revenue gaps between progress payments looks high-risk to a generic MCA algorithm. NewCo's construction-specialist underwriters understand that those gaps are normal industry timing, not distress signals, and can structure advances with weekly ACH payments calibrated to the project milestone schedule. Similarly, staffing agencies with net-45 client payment terms, agricultural operations with harvest-cycle revenue, and trucking companies with load-board volatility all receive contextually appropriate evaluation rather than one-size-fits-all scoring. NewCo also offers second position MCAs — additional advances for businesses that already have an existing MCA with another provider. This is a double-edged sword worth understanding clearly. Second position funding provides capital when you need more than your first advance covers, but the factor rates are substantially higher (often 1.35-1.50) because NewCo is taking subordinate position behind the first funder. If your first advance is at 1.25 and the second is at 1.45, your blended cost of capital is extremely high. NewCo's broker network of 500+ ISO partners provides wide distribution, though all deals are funded from their own balance sheet.
Key Features
400+ Industries Served
NewCo funds businesses across more than 400 industries, including construction, trucking, staffing, agriculture, cannabis-adjacent operations, and import/export — sectors that most MCA providers explicitly exclude from their underwriting. A general contractor who gets declined by 3 other providers due to industry classification can get funded by NewCo, where a construction-specialist underwriter evaluates the deal with appropriate context rather than triggering an automated risk flag.
Niche Industry Specialists
NewCo employs underwriters with direct operational experience in construction, trucking, staffing, healthcare, and agriculture who understand that a construction company with 60-90 day gaps between progress payments is not distressed — it is normal project billing cycles. Similarly, staffing agencies with net-45 client terms, agricultural businesses with harvest-cycle revenue, and trucking companies with load-board volatility all receive contextually appropriate evaluation instead of one-size-fits-all credit scoring that misreads industry patterns as risk signals.
Second Position Funding
NewCo offers second position MCAs for businesses that already have an existing advance with another provider. Most MCA funders require full payoff of existing advances before funding, but NewCo will take a subordinate position behind the first funder. Factor rates on second position deals are higher (typically 1.35-1.50) reflecting the additional risk, but this product fills a genuine gap for businesses that need more capital than their first advance provided. Be aware that stacking two MCAs dramatically increases your daily ACH burden and default risk.
Same-Day Decisions
Despite the complexity of evaluating niche industries, NewCo delivers same-day decisions on most applications and funds within 24-48 hours of acceptance. This speed comes from having pre-built underwriting frameworks for 400+ industry verticals — the construction specialist does not need to research your industry from scratch because they have evaluated hundreds of similar businesses. Applications submitted before 11am ET with complete bank statements typically receive an offer by end of business the same day.
Large Broker Network
NewCo maintains a network of 500+ ISO (Independent Sales Organization) and broker partners that refer business leads, giving the company national distribution without maintaining a large direct sales force. Critically, all deals are funded from NewCo's own balance sheet regardless of the referral source — there is no syndication or stacking with third-party funders. The broker earns a commission (typically 1-3 points) that is built into the factor rate, so applicants who find NewCo directly may negotiate slightly better terms.
How It Works
Quick Application
Three months of bank statements and a quick application. Don't worry about your industry code -- NewCo doesn't have a restricted list. Construction, cannabis-adjacent, agriculture, whatever it is, they'll look at it.
Industry-Smart Review
Your application lands with an underwriter who knows your industry. A construction specialist looks at your backlog and draw schedule. A staffing specialist understands net-45 payment terms. They don't treat your normal billing pattern as a red flag.
Fast Offer
Apply before 11am ET with complete statements and you'll typically have an offer by end of business. Factor rate, total cost, exact daily or weekly pull -- all spelled out before you commit.
Rapid Funding
E-sign the agreement and funds hit your bank in 24-48 hours. No syndication delays, no waiting for a third-party funder to approve what NewCo already approved. Their balance sheet, their decision, their wire.
What They Do
- Merchant Cash Advance
- Revenue-Based Financing
- Second Position MCA
- Working Capital
Debt Types They Take On
- Merchant Cash Advance
- Revenue-Based Financing
- Second Position MCA
- Working Capital
Fee & Cost Structure
Regulatory & Trust
Review Summary
Notable Case Studies
General Contractor Bridging Three Simultaneous Projects
GC in South Florida managing three simultaneous commercial projects needed $350K for materials across all three. Progress payments from developers were on net-90 terms, creating a $350K cash gap. Two MCA providers declined due to construction industry risk classification.
Staffing Agency Bridging Net-45 Payment Terms
Temp staffing agency in Tampa won a new enterprise client requiring 85 temps at $18/hour. Weekly payroll obligation was $61,200, but the client's payment terms were net-45. The agency needed $150K to fund the first 5 weeks of payroll before the first client payment arrived.
Pros & Cons
Pros
- Funds 400+ industries including construction, trucking, staffing, agriculture, and other sectors that most MCA providers explicitly decline or restrict
- Industry-specialist underwriters evaluate niche businesses with appropriate context — lumpy construction billing, seasonal agriculture, net-45 staffing cycles — rather than generic scoring
- Second position MCA available for businesses needing additional capital beyond their existing advance, when most providers require full payoff first
- Direct balance-sheet funder with same-day decisions and 24-48 hour funding, competitive speed for a provider handling complex industry underwriting
- 500+ ISO broker network provides wide distribution while keeping all funding decisions and capital deployment centralized in-house for consistency
Cons
- Factor rates can reach 1.50 for higher-risk industries or second position deals — blended cost of a stacked first + second position advance can be extremely expensive
- Founded in 2017 with a relatively short track record through economic cycles — how the portfolio performs in a prolonged recession is untested
- Heavy broker reliance means many applicants arrive through ISOs who may add commission-driven markup that NewCo's direct rates alone do not reflect
- Second position advances carry subordinate risk that translates to 1.35-1.50 factor rates, creating dangerous cash flow compression when layered on top of existing MCA payments
User Reviews (12)
diverse industry coverage means no weird questions
Some MCA funders treat landscaping like a mystery. NewCo's diverse coverage means they've seen businesses like mine before. No explaining basic seasonal patterns. Got $40K at 1.24. The underwriter already understood landscaping revenue cycles.
standard MCA with standard pricing
NewCo gave me $20K at 1.28 for my salon. Standard daily ACH. Standard UCC lien. Standard personal guarantee. Standard everything. The experience was fine but nothing stood out compared to a dozen other MCA companies offering the same thing. NewCo is adequate. Just not distinctive.
worked well for a mid-sized advance
NewCo processed my $25K advance efficiently — applied Monday, offer Tuesday, funded Wednesday. 1.26 factor rate. Daily debits of $175. The process was smooth and the communication was clear. For a mid-sized advance from a newer funder, solid execution.
middling funder in a crowded market
NewCo gave me $25K at 1.28 for my tire shop. Average rate, average process, average service. In a market with 50+ MCA companies, average means you'll go elsewhere next time. NewCo needs something distinctive to stand out from the crowd.
decent funder that works across diverse industries
NewCo Capital doesn't specialize in any one industry which means they don't charge premium rates for unusual business types. My restaurant, my friend's trucking company, and his wife's medical billing company all got similar treatment. $40K at 1.26 for my restaurant. Fair pricing across industries without specialization bias. s/o Tony
adequate rates but I found better elsewhere
NewCo offered 1.30 on $20K for my coffee shop. I shopped the deal through Fundshop and got 1.22 from a different funder. $1,600 difference on $20K. NewCo's rates aren't bad but they're not winning price comparisons either.
approved me when bigger funders declined
Two well-known MCA companies turned me down because of a bounced check from 3 months ago. NewCo looked at the overall deposit pattern rather than fixating on one NSF. Approved for $35K at 1.30. The rate was slightly higher than clean-statement deals but the fact that they funded me when others wouldn't was the priority.
newer entrant so limited track record
NewCo Capital is relatively new to the MCA space. Less history means less certainty about how they handle renewals, disputes, and difficult situations. My $25K advance at 1.28 went smoothly. But I can't speak to long-term reliability the way I can with established funders.
flexible on documentation requirements
NewCo only required 3 months of bank statements and a basic application for my $30K advance. No tax returns, no P&L statements, no references. That minimal documentation kept things fast. Got 1.28 factor rate for my plumbing business.
no industry bias in their underwriting
Some MCA funders love restaurants and hate construction. NewCo treats all industries the same. My contracting company got $55K at 1.26. They looked at deposits, cash flow, and repayment capacity — not industry type. For businesses in unfavored industries that get higher rates elsewhere, NewCo's industry-agnostic approach is refreshing.
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Related Companies
Important Merchant Cash Advance Disclaimers
- A merchant cash advance is not a loan. It is a purchase of future receivables at a discount. Factor rates, not APRs, are used to express the cost of capital. Effective APRs on merchant cash advances can range from 40% to over 350% depending on the term and factor rate.
- Repayment is typically collected daily or weekly via automatic ACH debits or a percentage of credit card sales. This means your repayment amount fluctuates with revenue but withdrawals occur every business day, which can strain cash flow during slow periods.
- Most MCA agreements require a personal guarantee from the business owner. In the event of default, the MCA provider may pursue the owner's personal assets, including bank accounts and property.
- MCA providers commonly file UCC-1 liens against your business assets. This lien may prevent you from obtaining additional financing until the advance is fully repaid and the lien is released.
- Merchant cash advances are not regulated by federal lending laws such as the Truth in Lending Act (TILA). State regulations vary widely, and some states have limited consumer protections for MCA products.
- Stacking multiple merchant cash advances (taking a second advance before the first is repaid) significantly increases the risk of default and can lead to aggressive collection actions including confessions of judgment in some jurisdictions.
- Zogby does not provide merchant cash advances or business financing. We are an independent comparison service. We do not fund advances, process applications, or guarantee approval on your behalf.
This page is informational, not financial or legal advice. Talk to a qualified professional before making any big money decisions.
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