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Credit First Financial

Budget Debt Settlement

A mid-tier debt settlement firm that handles smaller enrollments other companies turn away, though the limited track record means fewer data points on creditor outcomes

3.5
(850+ reviews)
Michael Chen Written by Michael Chen, CFA, CFP
Rachel Kim Reviewed by Rachel Kim, JD, CRCM
Updated: March 9, 2026

At a Glance

Founded
2018
Headquarters
Houston, TX
Employees
50-100
Total Resolved
$75M+
Min Debt
$5,000
BBB Rating
B+

Rating Breakdown

Performance Overview

Scores out of 5, based on our editorial analysis

About Credit First Financial

Credit First Financial is a debt settlement company based in Houston, Texas, founded in 2018. They target consumers with $5,000 to $50,000 in unsecured debt — a range that many larger settlement companies do not prioritize because the per-account revenue is lower. For someone carrying $8,000 or $12,000 in credit card debt who gets turned away by firms with $10,000-$15,000 minimums, Credit First fills a gap in the market. The trade-off with smaller, younger settlement companies is straightforward: less negotiating volume means less creditor pull. When Freedom Debt Relief calls Chase, Chase has a dedicated desk for them because Freedom sends thousands of settlement offers per month. When Credit First calls, they are one of many smaller firms and may not get the same pre-approved rate bands. That does not mean they cannot settle your debts — it means individual negotiator skill matters more than institutional reputation, and outcomes can be more variable. Credit First charges 18-25% of enrolled debt and operates on the standard performance-based model. They hold a BBB B+ rating — not the A+ that larger competitors carry, but not a failing grade either. The B+ reflects a shorter track record and a lower volume of resolved complaints rather than unresolved issues. They are registered in approximately 35 states.

Key Features

Low Minimum Enrollment

$5,000 minimum debt threshold is lower than most competitors. If you have one or two credit cards totaling $6,000-$8,000, Credit First will take you on when bigger firms will not.

Personalized Service

Smaller company, smaller client load per representative. You are more likely to talk to the same person when you call, and they are more likely to know your case without looking it up.

No Upfront Fees

Standard performance-based model. You pay nothing until a debt is settled and you approve the terms.

Free Consultation

Initial evaluation is free. They review your debts and financial situation and tell you whether settlement is a realistic option.

Flexible Payment Plans

They work with clients to set monthly deposit amounts that actually fit the budget, rather than pushing aggressive deposits to speed up settlements.

How It Works

1

Free Evaluation

Speak with a representative who reviews your debts, income, and expenses to determine if settlement is the right path.

2

Enrollment

Enroll your unsecured debts and agree on a monthly deposit amount you can sustain.

3

Savings Phase

Make monthly deposits into a dedicated escrow account. The balance grows until there is enough to negotiate settlements.

4

Negotiation

Credit First contacts your creditors and works to settle for less than the full balance. You approve each settlement before payment.

5

Resolution

Settled debts are paid from escrow. Program typically takes 24-48 months depending on debt load and deposit amount.

What They Do

  • Debt Settlement
  • Debt Negotiation
  • Creditor Communication

Debt Types They Take On

  • Credit Cards
  • Medical Bills
  • Personal Loans
  • Store Cards
  • Collections

Fee & Cost Structure

Fee Structure
Performance-based — 18-25% of enrolled debt
Average Fees
20-25%
Timeline
24-48 months

Regulatory & Trust

BBB Rating
B+
CFPB Complaints
32 (last 3 years)
Accreditations
BBB B+
States Served
35+ states

Review Summary

3.6
Trustpilot
3.5
Google
850+
Total Reviews

Notable Case Studies

Small Balance Credit Card Settlement

Client had $7,200 across 2 credit cards with 24% and 27% interest rates. Other settlement companies refused to take the case due to low balances. Monthly minimums of $280 were manageable but the interest meant it would take 8+ years to pay off at minimum payments.

Credit First settled the larger card ($4,800) at 48% and the smaller card ($2,400) at 52%. Total paid including fees (22% of enrolled debt, or $1,584): $5,064. Program completed in 18 months with $300/month deposits.

Post-Layoff Debt Accumulation

Client used credit cards to cover living expenses during a 6-month layoff, accumulating $14,000 across 3 accounts. Re-employed at lower salary of $3,200/month with combined minimums of $480.

Settled all 3 accounts at an average of 50%. Total paid including fees (20%): $9,800. Program completed in 22 months.

Pros & Cons

Pros

  • $5,000 minimum threshold makes settlement accessible to consumers with smaller debt loads that larger firms refuse
  • Smaller client base means more personal attention — you are less likely to be treated as a number
  • Flexible deposit scheduling that works with tight budgets rather than pushing aggressive timelines
  • No upfront fees and standard performance-based pricing

Cons

  • Founded in 2018 — limited track record and creditor relationship history compared to firms operating for 15-20+ years
  • BBB B+ rating rather than A+ suggests the company is still building its compliance and reputation track record
  • Lower settlement volume may mean less negotiating pull with major creditors, potentially resulting in higher settlement percentages
  • Available in approximately 35 states — not nationwide coverage
  • Fewer accreditations than larger competitors — no AFCC or IAPDA membership listed

User Reviews (9)

3.3
9 reviews
5 stars
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1
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Showing 9 of 9 reviews
A
Angela
Oct 5, 2025

they took my small account

I only had $6,500 in debt. Three other companies told me I didnt have enough to enroll. Credit First took me on and settled both cards in 14 months. Grateful they exist for people with smaller balances.

L
laura_h
Sep 12, 2025

affordable deposits

They let me do $200/month deposits which is what I could afford. Other companies wanted $400+ minimum. Took longer but I could actually sustain it without missing rent.

R
Rick
Jul 18, 2025

got the job done

Got the job done. Nothing fancy.

G
Greg
Jun 1, 2025

eh

It was fine. Nothing special nothing terrible.

M
Marie
May 9, 2025

B+ BBB rating is concerning

Every other company I looked at has an A+ BBB rating. Credit First has a B+. My rep said it was because they are newer. Maybe. But if you are trusting someone with your financial future shouldnt you go with a company that has fully established credibility? I enrolled anyway and the results were middling.

D
Dave
Apr 28, 2025

decent

decent

A
Anonymous
Feb 14, 2025

settlements were high

My 3 accounts settled at 48%, 52%, and 55%. People on forums say they got 40-45% through bigger companies. Maybe less pull because they are smaller? Hard to know. Still saved money versus paying it all back.

S
skeptical sam
Nov 20, 2024

young company

Founded in 2018 gives me pause. The big companies have been doing this for 15-20 years and have established relationships with creditors. Credit First is still building those. My experience was OK but I wonder if I left money on the table compared to going with a bigger firm.

N
NOT AVAILABLE IN NY
Aug 30, 2024

wasted my time

Spent 45 minutes on a consultation call and THEN they tell me they dont operate in New York??? Why did they not ask where I live FIRST before going through the whole evaluation?? Complete waste of my time. Check your state before calling these people.

Write a Review

Frequently Asked Questions

They are a registered debt settlement company with a BBB B+ rating and operations since 2018. The B+ is not a red flag — it reflects a shorter operating history and smaller complaint volume. They follow the FTC performance-based fee rules, which means no charges until debts are settled. Legitimate, yes. As established as the major players? No.
Larger settlement firms set $10,000-$15,000 minimums because the fee revenue on smaller accounts does not justify the operational cost. Credit First operates with lower overhead and targets the underserved segment of consumers with $5,000-$15,000 in debt. It is a business model choice, not a quality indicator.
Based on available client reports, settlements typically land in the 45-55% range. That is slightly higher than the 40-50% averages reported by larger firms, which is consistent with having less creditor pull. The difference of 5-10 percentage points on a $10,000 debt is $500-$1,000 — meaningful but not enormous.
If you are comfortable negotiating directly with creditors, know when to make the call (hint: after the account is charged off at 180 days), and can save the settlement funds on your own, DIY settlement saves you the 18-25% fee. Credit First adds value for people who do not know the process, cannot handle the creditor calls, or need the structure of a formal program to stick to a savings plan.
They cover about 35 states. The easiest way to find out is to call them — debt settlement licensing varies by state, and some states (like New York, Connecticut, and a few others) have strict regulations or outright bans on for-profit debt settlement. If you are in a restricted state, consider a nonprofit credit counseling agency as an alternative.

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Important Debt Relief Disclaimers

  • Debt settlement programs may negatively affect your credit score. When you enroll, you typically stop making payments to creditors, which results in late payments, collections, and potential charge-offs on your credit report.
  • There is no guarantee that a debt settlement company can settle all of your debts or reduce them by a specific amount. Creditors are not required to negotiate or accept settlement offers.
  • Debt settlement fees are typically 15%-25% of the enrolled debt amount. You should not pay fees before a debt has been successfully settled. The FTC prohibits debt settlement companies from charging upfront fees before settling at least one debt.
  • Forgiven debt of $600 or more may be considered taxable income by the IRS. You may receive a Form 1099-C from creditors for canceled debt. Consult a tax professional about potential tax consequences.
  • Creditors may continue collection efforts, including lawsuits, wage garnishment, and bank levies, while you are enrolled in a debt settlement program. A debt settlement company cannot guarantee protection from legal action.
  • Alternatives to debt settlement include debt consolidation loans, credit counseling through nonprofit agencies, debt management plans, and bankruptcy. Consider all options and consult with a licensed financial advisor or attorney before enrolling in any debt relief program.
  • Zogby does not provide debt relief services. We are an independent comparison service. We do not negotiate with creditors on your behalf or manage debt settlement accounts.

This page is informational, not financial or legal advice. Talk to a qualified professional before making any big money decisions.

Editorial Independence

We make money from some companies on this page. That doesn't change our rankings -- the editorial team scores every product independently, and the business side has no say in what we recommend.

Last Updated
March 9, 2026
Fact-Checked
March 7, 2026