At a Glance
Rating Breakdown
About Propulsion Funding
Propulsion Funding is out of Atlanta, $900 million+ funded since 2015. Their niche is growth-stage businesses -- companies that aren't struggling for survival but need capital right now to grab an expansion opportunity before it evaporates. A signed lease on location number two. A bulk purchase order that locks in better unit costs. A new market that won't wait for SBA approval. What makes them different is how they underwrite. Most MCA providers only look backward at what you've earned. Propulsion also looks forward -- growth trajectory, market opportunity, whether your expansion plan actually makes financial sense. Their team includes former venture capital analysts and growth strategists, which is unusual for an MCA shop. If they believe in your growth story, they'll advance more relative to your current revenue than almost anyone else in the space. That's powerful when you're at an inflection point. It's also dangerous if the growth doesn't materialize.
Key Features
Growth-Oriented Underwriting
Most MCA underwriters only look backward at what you've earned. Propulsion also looks forward -- your revenue trend line, the market you're expanding into, whether your unit economics actually support the growth plan. If the math checks out, they'll advance more relative to current revenue than almost anyone else.
High-Limit Growth Advances
Up to $1 million on a single advance. For a business doing $50K a month, that's an unusually aggressive ratio -- but if Propulsion's growth analysis says you'll be doing $200K within a year, they'll size the advance to where you're going, not where you are.
Scale-Up Consultation
After funding, you sit down with one of their growth strategists -- former VC analysts, operations people who've scaled companies before. They help you map out how to deploy the capital for maximum impact. Free with every funded deal.
Milestone-Based Increases
Hit a revenue milestone? Open a new location? Cross a hiring threshold? Propulsion reaches out with a bigger advance offer before you even ask. They're tracking your growth and betting on the trajectory.
Fast Growth Funding
The signed lease expires Friday. The bulk order discount disappears at month-end. Growth opportunities don't wait for paperwork. Propulsion funds qualified deals in 24 hours because they understand that timing is the whole point.
How It Works
Growth Assessment
Standard application plus one extra piece: tell them what the money is for. New location? Inventory bulk buy? Hiring spree? They want to understand the growth play, not just your bank statements.
Forward-Looking Analysis
Their analysts look at two things side by side: where you've been and where you're going. Historical revenue tells them you're real. Your growth trajectory and market analysis tell them how much to bet on.
Growth Capital Offer
The offer is sized to your expansion plan, not just your current revenue. Factor rate, total repayment, daily or weekly amount -- all laid out clearly. If the numbers don't support the growth story, they'll tell you.
Fund & Scale
Sign the agreement and capital lands in 24-48 hours. Then you execute the growth plan you already have mapped out. Propulsion's strategist checks in periodically to see how the deployment is going.
What They Do
- Merchant Cash Advance
- Growth Capital Advances
- Expansion Financing
- Revenue-Based Working Capital
Debt Types They Take On
- Merchant Cash Advance
- Revenue-Based Financing
- Growth Capital
- Working Capital
Fee & Cost Structure
Regulatory & Trust
Review Summary
Notable Case Studies
Restaurant Chain Multi-Location Launch
Fast-casual restaurant in Atlanta. One location doing $80K a month and climbing. Signed leases on two more spots in high-traffic areas. Needed $500K to build out both at the same time before the landlords' deadlines hit.
E-Commerce Brand Scaling
DTC consumer brand doing $80K a month through Shopify. Amazon launch opportunity would triple their addressable market, but they needed $200K for bulk inventory and Amazon fees. Their bank said "come back with six more months of history."
Pros & Cons
Pros
- Growth-oriented underwriting considers future potential, not just historical revenue
- High advance limits up to $1 million for businesses with strong growth plans
- Complimentary scaling consultation with growth strategists
- Milestone-based advance increases reward business success
- Fast 24-hour funding for time-sensitive growth opportunities
Cons
- Minimum advance of $10K excludes very small businesses
- Growth-oriented focus means stable but non-growing businesses may get less favorable terms
- Higher CFPB complaint volume reflects larger client base and advance amounts
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Frequently Asked Questions
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Important Merchant Cash Advance Disclaimers
- A merchant cash advance is not a loan. It is a purchase of future receivables at a discount. Factor rates, not APRs, are used to express the cost of capital. Effective APRs on merchant cash advances can range from 40% to over 350% depending on the term and factor rate.
- Repayment is typically collected daily or weekly via automatic ACH debits or a percentage of credit card sales. This means your repayment amount fluctuates with revenue but withdrawals occur every business day, which can strain cash flow during slow periods.
- Most MCA agreements require a personal guarantee from the business owner. In the event of default, the MCA provider may pursue the owner's personal assets, including bank accounts and property.
- MCA providers commonly file UCC-1 liens against your business assets. This lien may prevent you from obtaining additional financing until the advance is fully repaid and the lien is released.
- Merchant cash advances are not regulated by federal lending laws such as the Truth in Lending Act (TILA). State regulations vary widely, and some states have limited consumer protections for MCA products.
- Stacking multiple merchant cash advances (taking a second advance before the first is repaid) significantly increases the risk of default and can lead to aggressive collection actions including confessions of judgment in some jurisdictions.
- Zogby does not provide merchant cash advances or business financing. We are an independent comparison service. We do not fund advances, process applications, or guarantee approval on your behalf.
This page is informational, not financial or legal advice. Talk to a qualified professional before making any big money decisions.
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