At a Glance
Rating Breakdown
About Silver Cup Funding
Silver Cup Funding has been in Long Island City, New York, since 2015. Over $800 million funded. Their niche is service businesses: HVAC, plumbing, electrical, cleaning, landscaping, IT, professional consulting. If your revenue comes from contracts and recurring client relationships -- not walk-in foot traffic -- this funder was built around how you operate. The underwriting team actually reviews your service contracts, client retention rates, and project pipeline alongside the usual bank statement analysis. This matters more than most people realize. A generalist funder sees $80K in monthly deposits and assigns a factor rate. Silver Cup sees that same $80K backed by $400K in active annual contracts and a 92% client retention rate, and they price the deal differently. Service businesses running on predictable, contract-backed revenue shouldn\'t pay the same rate as someone living deposit to deposit. Silver Cup agrees.
Key Features
Service Industry Expertise
The underwriters know the difference between a landscaping company with $200K in annual maintenance contracts and a restaurant doing the same revenue from walk-ins. They evaluate contract-based revenue, client retention, and seasonal patterns specific to service industries.
Contract-Based Underwriting
Got $300K in active annual service contracts? Silver Cup factors that into your rate. Your bank statements might show $25K in a slow month, but the contracts tell a different story. Better data means better pricing.
Seasonal Adjustment Programs
Landscaping company doing $100K/month in summer and $20K in winter? Silver Cup can adjust your repayment schedule to match. Higher payments during busy months, lower payments during the off-season.
Quick Renewals for Returning Clients
Come back for a second advance and the paperwork drops significantly. One month of updated bank statements instead of three. Faster approvals. Factor rates usually improve by a few points if you paid the first one on time.
Dedicated Service Sector Advisors
Your advisor has actually worked with businesses in your specific trade. An HVAC company gets someone who understands seasonal demand cycles. An IT consulting firm gets someone who knows net-60 invoicing. Not a generalist reading a script.
How It Works
Apply Online
Fill out the application, pick your service industry, and upload 3 months of bank statements plus any active contracts you have.
Industry-Specific Review
Specialists in your trade evaluate your revenue, contract base, client retention, and seasonal patterns.
Tailored Offer
The offer is built around how your service business actually works: factor rate, repayment schedule aligned to your cash flow, total cost.
Fund & Grow
Accept and get funded in 24-72 hours.
What They Do
- Merchant Cash Advance
- Service Business Financing
- Working Capital
- Contract-Based Funding
Debt Types They Take On
- Merchant Cash Advance
- Revenue-Based Financing
- Working Capital
- Short-Term Advance
Fee & Cost Structure
Regulatory & Trust
Review Summary
Notable Case Studies
HVAC Company Fleet Expansion
Growing HVAC company in Philadelphia with $400K in active annual service contracts needed $200K to purchase 4 new service vans and hire additional technicians.
IT Consulting Cash Flow Bridge
IT consulting firm had $250K in outstanding invoices with net-60 terms but needed $80K immediately to hire contractors for a new enterprise client project.
Pros & Cons
Pros
- Deep expertise in service industry cash flow dynamics
- Active contracts can improve qualification and rates
- Seasonal adjustment programs for businesses with revenue fluctuations
- Streamlined renewal process for returning clients
- Dedicated advisors with industry-specific knowledge
Cons
- May not be the best fit for retail or product-based businesses
- Smaller total funded amount than some larger competitors
- Seasonal adjustment programs require additional documentation
User Reviews (14)
solid mid-tier funder with reliable execution
Silver Cup isn't the cheapest and isn't the most expensive. They sit in a comfortable middle ground where the rates are fair (1.24 on $35K for my bakery), the service is professional, and the process doesn't have any scary surprises. Sometimes you don't need the absolute lowest rate — you need a funder you can trust to execute cleanly. Silver Cup does that.
third advance in 2 years and they treat me like family
At this point Silver Cup knows my landscaping business better than my accountant does. Third advance, third clean repayment, third rate improvement. Started at 1.28, now at 1.20. They proactively called ME to offer the renewal before I even asked. The relationship is real. $50K at 1.20. Daily debits of $333. Clean, professional, and they actually remember who I am when I call.
limited to MCA only, no other product types
Silver Cup does MCAs and that's it. No term loans, no lines of credit, no SBA products. That means you're getting an MCA whether or not it's the most cost-effective option. I got $20K at 1.26 for my coffee shop. Later found out I qualified for a term loan at 14% APR through another company. The term loan was about $2,000 cheaper. Silver Cup is good at MCA but can't tell you if MCA is the right product for you.
clean contract with no hidden fees
Silver Cup's contract was refreshingly simple. Factor rate, total repayment, daily payment amount, term. No origination fee, no admin fee, no closing fee. Just the factor rate. $60K at 1.24. $74,400 total. $413 daily. What you see is what you get. In an industry where hidden fees are common, Silver Cup's transparency stands out.
NYC funder that actually picks up the phone
Called Silver Cup with questions before applying. A real person answered on the second ring. That alone put them ahead of half the MCA industry. My restaurant got $50K at 1.24 factor rate. The whole process felt personal — like working with a local business rather than a faceless corporation. Based in Long Island City but served me in Florida without any issues. Old school service in a tech-driven industry.
wish they offered weekly or bi-weekly payment options
Silver Cup only does daily ACH. No weekly, no bi-weekly, no revenue-share. Daily only. For some businesses that's fine. For my consulting firm where I get paid in large chunks monthly, daily debits of $280 feel like death by a thousand cuts. Got $40K at 1.26. The rate was OK but the lack of repayment flexibility is a genuine limitation. Other funders offer more options.
renewed twice and the rate kept improving
First advance: $30K at 1.28. Second: $40K at 1.24. Third (current): $55K at 1.20. Each renewal came with a lower factor rate because my repayment history was clean. Silver Cup rewards loyalty. The third advance saved me about $4,400 compared to if I'd stayed at the original rate. For my auto shop, that's real money. Building a relationship with one funder pays dividends over time.
good rates for a direct funder
Silver Cup funds from their own balance sheet which means the terms they quote don't change because some third-party underwriter disagrees. Got $25K at 1.24 for my salon. Daily debits of $172. The rate held from quote to contract without any last-minute adjustments. That reliability is worth something — I've had brokers where the rate changed three times before signing. Silver Cup was consistent throughout.
good NYC funder that serves nationally
I'm in New Jersey, Silver Cup is in Queens. Local enough to feel comfortable but they serve all 50 states. My plumbing business got $35K at 1.24. The proximity meant I could've walked into their office if I had issues (never needed to). For NYC-area businesses, having a local funder is reassuring. For everyone else, they operate just as well digitally.
small business focus means they don't overlook my $30K deal
Big funders sometimes treat sub-$50K deals as an afterthought. Silver Cup gave my $30K advance the same attention they'd give a $300K deal. Dedicated advisor, prompt communication, clean contract. 1.24 factor rate for my landscaping company. When you're a small business, you want a funder that takes your deal seriously regardless of size. Silver Cup does.
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Important Merchant Cash Advance Disclaimers
- A merchant cash advance is not a loan. It is a purchase of future receivables at a discount. Factor rates, not APRs, are used to express the cost of capital. Effective APRs on merchant cash advances can range from 40% to over 350% depending on the term and factor rate.
- Repayment is typically collected daily or weekly via automatic ACH debits or a percentage of credit card sales. This means your repayment amount fluctuates with revenue but withdrawals occur every business day, which can strain cash flow during slow periods.
- Most MCA agreements require a personal guarantee from the business owner. In the event of default, the MCA provider may pursue the owner's personal assets, including bank accounts and property.
- MCA providers commonly file UCC-1 liens against your business assets. This lien may prevent you from obtaining additional financing until the advance is fully repaid and the lien is released.
- Merchant cash advances are not regulated by federal lending laws such as the Truth in Lending Act (TILA). State regulations vary widely, and some states have limited consumer protections for MCA products.
- Stacking multiple merchant cash advances (taking a second advance before the first is repaid) significantly increases the risk of default and can lead to aggressive collection actions including confessions of judgment in some jurisdictions.
- Zogby does not provide merchant cash advances or business financing. We are an independent comparison service. We do not fund advances, process applications, or guarantee approval on your behalf.
This page is informational, not financial or legal advice. Talk to a qualified professional before making any big money decisions.
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