Zogby International - Polling, Market Research, First Globals

November 21, 2009

Released: July 30, 2009

How The Internet Has Changed Polling

Interactive surveys are reliable and ever more necessary.

I run a business that provides market research and opinion polling. Like every other business in the world, Zogby International has to keep up with technology or face extinction.

The technological threat facing people in my business is the rapid growth of cellphone users who do not have a landline. The solution is another pervasive tool: the Internet.

Please click here to read the full article.

(7/30/2009)

RETURN TO PREVIOUS PAGE

Participate