Zogby International - Polling, Market Research, First Globals

November 21, 2009

Released: July 23, 2009

The Baby Boomers' Legacy

Is it change or consumerism?

Baby boomers changed the world, ended a war, created a new culture of values and morphed our style and politics with every move of the Beatles. In the end, it was all rock and roll to us. We won the right to vote, and then turned around and voted for Nixon.

We baby boomers have been puzzling ourselves and the rest of world since then. Who are we? As we enter our 60s, we have to answer that question ourselves. If our high point was when we were 19 or 20, what will be our second act?

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(7/23/2009)

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