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About Zogby

Ratings for the money decisions nobody explains to business owners.

Zogby scores business lenders, merchant cash advance funders and debt relief companies. Every score is built from contracts, verified owner interviews and public records, and every page shows the math.

142
companies scored
11,400
verified owner reviews
2026
founded, New York City
$0
cost to readers

Why Zogby exists

Consumer finance has a dozen comparison sites. Business finance, and merchant cash advances in particular, has almost none. Owners sign contracts quoted in factor rates instead of APRs, with venue clauses that send every dispute to New York, and confessions of judgment that can freeze an account before a lawsuit is filed. When the debits outrun revenue, the search for help usually starts with a cold call from a relief company, not a comparison.

Zogby was started by people who worked inside that industry and wanted a place that put the APR first, read the contract, and said plainly which companies to avoid.

How we work

We read the contract

Every company we score has provided a term sheet or client agreement, or owners have shared theirs. A business debt attorney reviews each one.

We verify the owner

A review counts only when the owner shares a funding or settlement document. Companies cannot edit, remove or pay for reviews.

We publish the method

The Z-Score is four equally weighted parts with published caps. Read the full methodology.

We say who pays us

Referral fees when you contact a company. Never for a score or a position. How we make money.

Ownership

Zogby shares ownership with Delancey Street.

Delancey Street is a New York business debt relief company that appears in our debt relief rankings. It is scored by the same editors, under the same methodology, with the same attorney review as every other company, and the relationship is disclosed on every page where it appears. We would rather you know than wonder.

The people

Senior Lending Editor. Former MCA underwriter, 11 years in small business credit.

Legal Reviewer. Commercial litigator, admitted in New York and New Jersey.

How the team researches, fact-checks and updates: Editorial standards · Contact us

Zogby is independent. We may earn a fee when you click a partner link, it never changes a score. Zogby shares ownership with Delancey Street, a debt relief company it rates; the relationship is stated on every page where Delancey Street appears.