Advertiser Disclosures

How We Make Money

Zogby earns money through affiliate partnerships with financial companies. When you click on links to products or services on our site and take qualifying actions (such as submitting an application or making a purchase), we may receive compensation from the respective company.

This compensation allows us to provide free financial comparison tools, expert reviews, and educational content to our users without charging subscription fees.

How Compensation Affects Our Content

Compensation from advertising partners may affect which products appear on our site and in what order they are listed. Products from companies that compensate us may appear more prominently than products from companies that do not.

However, compensation does not affect our editorial ratings, star scores, or the content of our reviews. Our editorial team evaluates products independently using objective criteria regardless of advertising relationships.

Not all products available in the marketplace are featured on our site. Our editorial team selects products for review based on relevance, quality, and consumer demand.

Editorial Independence

Our editorial team operates with full independence from our business and advertising partnerships. No advertiser has editorial approval or input into our content.

All ratings, rankings, and reviews are determined by our editorial team based on transparent, predefined methodologies that are publicly available on each product category page.

Types of Compensation

Cost-per-click (CPC): We receive a fee when you click on certain links.

Cost-per-action (CPA): We receive a fee when you complete a qualifying action, such as submitting an application or opening an account.

Flat-fee sponsorship: In some cases, companies pay a flat fee for placement on our site. Sponsored content is always clearly labeled.

Products Not Featured

Not all financial products are available on our site. We may not feature products from companies that do not have affiliate partnerships with us. The absence of a product from our site does not constitute a negative evaluation of that product.

Questions

If you have questions about our advertising relationships or how we earn money, please contact us at disclosures@zogby.com.