Drinking wine in Los Angeles is great. Beer, well, not so much.
A lot of folks may not realize it, but here in LA it’s really, really hard to get yourself a beer.
Which is why these two breweries were looking for some solutions to the lack of beers in L.A. on Labor Day weekend.
The Brewers Association, which leads the beer industry in the U.S., is promising tons of great things in the industry as this week marks one-year since the American Craft Brewers Association was founded.
While those the great master of craft beer, Ben “Doc” Fritz, is just going to keep promoting local brewers as long as he can, a company in Simi Valley that is dedicated to making bottles and cans of certain (of the many types) of craft beer, Rise and Shine, is releasing a portable, tree-house-sized brewery.
“It’s a tool that allows for a person to brew beer in a sustainable and inexpensive way, making it something that people in Simi Valley and the rest of the L.A. area could really take advantage of,” said Sarah Buxton, co-founder of Rise and Shine. “We’re really excited to help people have an experience that’s like going to a new, awesome restaurant, and we think people will really like that.”
According to the press release from Rise and Shine, visitors who come into Simi Valley can log on to the site to create a user profile, which then allows for the creation of an account, and an open place in the brewery’s web page. From there visitors can select what type of beer they’re looking for, then the website will search for what beers that company has made, and which model of the “Welcome Home” style truck they are selling.
“The goal is to maximize the number of breweries in L.A. That will actually be the scale we use to build the system,” Buxton told Brewbound. “The goal is to have the ability to build something that really serves people and you don’t have to get to the brewery to sample something.
In addition to the welcome home style beer taps, the team behind Rise and Shine also wants to showcase some of the California Valley’s other emerging breweries.
According to Brewbound, the station will highlight newest beers, and also play a special video about each one, showing the feel of each brewery and what’s on tap.
Buxton added that visitors can order and pay for food, and that the approach to serving food in a brewery is meant to reflect what the neighborhood in general likes. “We don’t want it to look like a restaurant or look like a tavern,” he said. “We want it to feel different and yet be a brewery.”
The Los Angeles Public Market has been a cornerstone of the craft beer movement in Los Angeles since the area first opened in 1907. As part of the building’s expansion, a new 600,000-square-foot indoor market has been constructed, located in a new 2.5-million-square-foot building. It now offers about half a dozen craft breweries, including Flying Dog, Firestone Walker, and Sierra Nevada.
So far, the four-hour touring event at the Los Angeles Public Market is open to the public, but guests will have to wait a little while longer before they can start drinking. Buxton said the brewer has been instructed to make sure that all kegs are full.