Political Polling

Recognized around the world as "the one who got it right" by media and clients alike, unbiased accuracy and timely, readable results make Zogby International the first choice for your political poll. Zogby International's focus on "likely voters" as opposed to "registered voters" has proven to be the most accurate polling method time and time again in polls involving politics and public policy.

As the nation watches the unfolding of the closest presidential race in history, tracking polls conducted by Zogby International in the last few weeks foretold a tightening of the race. We were the first to observe the gap closing significantly between Governor George W. Bush and Vice-President Al Gore in the waning hours of the election.

Zogby International noted the division in the electorate nationwide and in several key states. This was not an easy election for any polling company to predict because it was agonizingly close. In 1996, we established a benchmark for accurate election polling, and we are proud that the methods we employed then, and now, proved to be just as reliable in this historic election.

As Peggy Noonan of the Wall Street Journal observed, "We are all so busy looking at Florida and wondering how it will play out that we have paid little attention to what appears to have been a stunning Bush collapse in the final week of the campaign. Pollster John Zogby was right - it was in the final days, and particularly the last weekend, that Mr. Bush's numbers went down and Mr. Gore surged."

B. Drummond Ayres Jr. of the New York Times added, "Since the margin of sampling error for the six polls was plus or minus two to three percentage points, [the pollsters] could all claim to be generally on target. What is more, most could boast-especially, Zogbyand CBS News-that they picked up a definite increase in support for Mr. Gore in the final 24 hours or so of the campaign."

Will Lester, of the Associated Press concurred, "Two national polls, by CBS News and New York Pollster John Zogby, put Gore in a narrow lead for the popular votes, which is exactly how the election turned out."

Steve Schultz, Milwaukee Journal Sentinel, "The national pre-election honors went to Zogby International, Harris and CBS, whose results most closely mirrored the actual vote."

D.F. Oliveria, The Spokesman-Review, "Zogby goes back to the head of the polling class."

John G. Craig Jr., editor Pittsburgh Post-Gazette, "The polls were right….In each instance, the actual vote was almost a perfect match for the (Zogby) poll-projected total. The exception was Florida, where the (Zogby) tracking data had Gore ahead by 3 percentage points. But even this was within the margin of error."

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