Zogby Interactive: Americans Shed Material Belongings
Even in Recession, People More Likely to Give Things Away
UTICA, New York - A Zogby Interactive poll of 41,175 adults shows a continuing trend of Americans choosing to live with fewer material possessions. The survey conducted from July 2-27, 2009. The margin of error is +/- 0.5%. It found that: Demographic differences in responses to all the questions were generally small. People with the lowest incomes were least likely to give things away, but as household income rises, differences were not significant. People who frequently attend church services were somewhat more likely to get rid of possessions than those who attend less frequently or not at all. Age was not a factor. As for political ideology, liberals were more likely than conservatives (23% to 14%) to say they were purposely giving things away because they had too much. Liberals were also more likely than conservatives to choose the Tiffany's item over the Wal-Mart , 19% to 5%. Pollster John Zogby: "Even during economic hard times, we find Americans more likely to give things away. I don't believe that most are doing so in order to make room for new material objects. Instead, people are moving toward a simpler, less materialistic lifestyle. I call them Secular Spiritualists because they are looking for more meaning in their lives, and will seek it through family, friends, volunteering and leisure activities that fulfill their needs." For a complete methodological statement on this survey, please visit: http://www.zogby.com/methodology/readmeth.cfm?ID=1411 (9/4/2009)