Zogby463 Brings Together Two Leaders in Polling & Communications
Joint Venture's Launch Announced Today in D.C.
WASHINGTON D.C. - One of the nation's highest profile polling and market research companies is joining forces with a communications firm that is part of the largest technology communications brands in the world in a joint venture called Zogby463. The joint venture between Zogby International and 463 Communications is being announced today at the Regency Hotel in Washington, D.C., where Zogby463 will release results of an Interactive Poll on U.S. attitudes about technology and the economy. "Zogby and 463 Communications have been collaborating since 2005 on a variety of strategic communications and opinion research projects for platinum-level clients, including the Technology CEO Council, Cisco, Symantec, Skype, Dell and IBM", said Zogby International President and CEO John Zogby. "With this successful collaboration, we have decided to establish a joint venture to better service clients through the synergy of Zogby's reliable and cutting-edge polling and 463's industry-leading strategic planning and communications capabilities." Zogby has been tracking public opinion since 1984 in 73 nations. The Washington Post called Zogby International the second best known name in polling. Its interactive polling is a pioneer in this methodology. Zogby is author of The Way We'll Be: A Zogby Report on the Transformation of the American Dream. Some of Zogby's other major clients have included Reuters, Microsoft, AOL, Forbes, Lockheed-Martin, MSNBC and Merck. 463 Communications is a strategic communications firm with a strong focus on technology and innovation. Founded in 2005 to bridge the gap between Silicon Valley's rich innovation culture and Washington DC's complicated policy landscape, 463 helps its clients to address some of the top issues of the day, including the DTV transition, Internet governance, broadband deployment, green technology, cybersecurity, healthcare and international trade, among others. Clients include high technology firms Cisco Systems, VeriSign, Skype and Sun Microsystems as well as nonprofits such as the Technology CEO Council, TechNet, Consumer Electronics Association, National Cyber Security Alliance and Center for Democracy and Technology. "At the heart of every successful strategy is insightful data. The foundation of Zogby463 is what we call evidence-based communications that guide strategy decisions and drive and define debates,' said Tom Galvin, CEO of 463 Communications. "The combination of Zogby's insights and 463's expertise in developing communications strategy is a potent combination to enable companies and organizations to successfully deliver their point of view." (6/8/2009)