July 31, 2010

Released: November 19, 2008

Survey Methodology [Zogby America Likely Voters] 11/13/08 thru 11/15/08

Zogby International was commissioned by [Reuters] to conduct a telephone survey of [likely voters].

 

The sample is [1014 likely voters] interviews with approximately [46] questions asked. Samples are randomly drawn from telephone cd’s of national listed sample.   Zogby International surveys employ sampling strategies in which selection probabilities are proportional to population size within area codes and exchanges. Up to six calls are made to reach a sampled phone number. Cooperation rates are calculated using one of AAPOR’s approved methodologies[1] and are comparable to other professional public-opinion surveys conducted using similar sampling strategies.[2] Weighting by [region, party, age, race, religion, gender] is used to adjust for non-response.  The margin of error is +/- 3.1 percentage points. Margins of error are higher in sub-groups.

 

 

 

 

 


[1] See COOP4 (p.38) in Standard Definitions: Final Dispositions of Case Codes and Outcome Rates of Surveys. The American Association for Public Opinion Research, (2000).

 

[2] Cooperation Tracking Study: April 2003 Update, Jane M. Sheppard and Shelly Haas. The Council for Marketing & Opinion Research (CMOR). Cincinnati, Ohio (2003).

(11/19/2008)


Participate
 Blog: The Way We'll Be

 Sign up to be a part of Zogby Polls

 Blog: Global Village

 Zogby Forum

 Join Our Youtube Channel

 Follow Our Twitter Feed @Zogby

 Zogby News RSS Feed

  RSS Tutorial and TOS

The Way We'll Be
Image

"Critics continue to rave about "The Way We'll Be" - Read two new reviews here"
Advertisement
Disclaimer