Non-Profit Research

Since its inception, Zogby International has worked with non-profit organizations to help them meet their unique goals. These clients include Associations, Trade Groups, Charitable organizations, Advocacy Groups, Religious Organizations, Cultural Groups, and Civic Organizations.

With our help, these non-profits have gauged member attitudes and needs, determined what messages best bring their issue before the public and then what impact those messages have, and have increased their membership. In addition, we have helped non-profits define their mission and find their place in an ever-changing world.

Selected case studies:

• A nationally-recognized association wanted to test public reaction to some of their members seeking public office. We conducted a nationwide survey to weigh public attitudes and provided clear, in-depth analysis designed to alert them to any negative perceptions.

• A world-renowned hospital and medical research facility wanted to measure public recognition of their facility and work, needed to pinpoint what spokespersons would best represent their interests, and who were likely donors who had not yet been reached. We conducted a multi-phase research project which included a nationwide survey, focus groups, and interviews with media to see how best to disseminate information. Using information gleaned from the study, the hospital has embarked on a long-term plan to increase its donor base and get its message before the public.

• A large city in the Northeast wanted to increase consumer traffic in an area that was being revitalized with trendy shops and restaurants. We surveyed residents of the city to find out what would bring them to the area. We provided a detailed report of the results, which gave the city a clear picture of what needed to be done to continue the revitalization, what groups to target and the messages that could be used in a marketing campaign.

• A national advocacy organization needed to gauge public opinion about national and world events that impact its members and their interests on an on-going basis. We routinely survey public opinion on a variety of issues and provide the organization with accurate, detailed information which allows them to address problems or issues in a timely manner.

• A coalition of animal rights organizations wanted to go before the public introducing the new coalition at a press conference by presenting the public's attitude toward animals. We conducted a brief survey using situational questions which measured deeply held feelings about animals and the coalition launched their new organization during a successful press conference using the results from the survey.

• A regional teacher's union had multiple needs from member attitudes to various community attitudes about their school districts. We conducted a number of individual surveys gauging the public's attitude toward teachers, public schools, and their school district. For one chapter, we surveyed members to find out how the union could better represent them and their interests. The teacher's union has used the information to promote positive changes in the school districts' surveyed and has instituted changes within individual chapters to reflect member concerns.

• A mid-sized, struggling community in a Middle Atlantic state required a "community vision" to help it spiritually emerge from a decade-long economic decline and get it on the path to economic recovery. We conducted a Community Visioning survey of the residents in the community and surrounding areas, to determine how the community viewed itself and where it sees itself going in the future. With the in-depth report outlining a "vision" for the future, the community is implementing a plan for their future economic revival.

• A historical society in a Northeast city wanted to increase public interest and participation in the society. We surveyed the city and surrounding communities to determine the public's knowledge and interest in the society. Using the results of the survey, the society revamped its mission statement and embarked on an ambitious plan to increase public interest and implement a fund development plan.

• A major international charity and development organization sought to determine the feasibility of establishing a sister organization in the U.S. and Canada. We conducted a demographic analysis, a summery of prime prospects, and a comparative study of competitors and focus groups among prospects in 21 states and 3 Canadian provinces. Our 500+ page report led to the creation of U.S. and Canadian organizations.