Cle Elum, Washington
Posted by: Leann in Zogby Global Village on November 12th, 2009
By John Zogby
This is in the heart of the Cascades in eastern Washington. One of the most beautiful spots Kathy (my wife) and I have ever visited. We were too briefly at the Suncadia Resort, aptly named because it sees 300 days of sunshine every year. I spoke for the second time to the Association of Washington Business.
A long question and answer period but I was particularly struck by the questions concerning the future of the Republican Party. I have written in my Politics column previously that the Republican Party may very well go the way of the Federalists. Interestingly, some conservatives have wondered if I am ready to remedy that suggestion because of the rebound the party has received in the polls lately. Honestly, I am not ready to waver at all. First, let’s look at the demographics that dominate the coalition that elected Barack Obama – young people (First Globals™), Hispanics, African Americans, and the “creative class”. The President has to worry about dwindling support from members of these groups, but does anyone honestly think Republicans are delivering any messages to these groups that appeal to them? Sure, it is scary to think about “death panels”, “socialism”, healthcare “rationing”, but opposition to each of these canards does not make a policy.
Second is the changing makeup of the Republican base. Rallying conservatives and uniting them into a vocal opposition is like holding up a stop sign, but again it is not long term policy. Besides, it is of no longer term appeal to independents.
And lastly, there is the question of independents. Their anger and disgust is aimed much more at the process than at the product. In the post-Katrina America, they simply are putting government on trial. Can government work? Can it get the job done? Can we have healthcare reform? Can we deal with sticky problems? In this arena, Democrats and Republicans, the President, and Congress are all on trial. Many voters are on sacrifice overload, but I have written before that Americans will accept sacrifice if they feel it is necessary and if they see a return on investment.
Stated simply, doing nothing is not an option. Being rejectionist is not a policy. Stopping policy from being made will not win at the polls. And while the Democrats may lose some seats and have to face a very disappointed electorate, right now, the Republicans aren’t providing any answers or any appeal to the powerful demographics that form the new majority.
My Second Home Hazleton, PA
Posted by: Leann in The Global Odyssey on October 22nd, 2009
By John Zogby
If you have been following my odyssey you see that I get to go to a lot of different places. I was just in Hazleton, PA over the summer at a great family reunion. My mother was born in nearby Shenandoah and lived in Hazleton for a decade. We visited the city as a family a few times a year for many years so it was really a second home. It is nice place defined by faith, family, and ethnicity. Rare is the surname that is not Irish, Slovak, Italian, Jewish — you get the picture. And there is the legendary Jimmy’s Hot Dogs, which in itself is worth pulling off of Route 81.
This is the heart of the anthracite coal region. Years ago, the major film about the Molly Maguires — the 19th century Irish-American coal miners who used violence to protest their abysmal conditions — was filmed nearby. Sean Connery came to town. Hazleton was devastated when the mines closed but in the late 1950s and early 1960s a combination of business and civic leaders put together a community wide campaign to save the local economy. The Can-Do Campaign built a series of industrial parks and put residents back to work. A Penn State campus was built and expanded. Hazleton was cited as an All-American City.
Zogby International was hired to do a visioning study by Leadership Hazleton, the Can-Do organization, and the chamber of commerce in 1998. I did much of it myself because I wanted to catch up on the dynamics of my “home town”. I found a community that was suffering from all the stresses of small cities on the edge of an increasingly global economy. It was a successful project and we were able to help in a number of ways – most notably in the creation of community scholarships to college to local graduates who promised to stay in Hazleton for a number of years. In return there was a promise from local leaders that decent jobs would await them.
We were asked back in 2006 and 2007 to conduct a study that looked into the present and future demographics of the city and determine what institutional and agency changes might be required to address future demographic needs. Back when I was a kid, Hazleton was nearly all white and ethnic. By 1998, this city which once boasted a population of 40,000 had declined (as many northeastern cities had) to about 20,000 – but the total population had begun to increase due to the migration of Hispanics. By 2006, the Hispanic population grew to approximately 7,500 or more people. And herein lies the rub. With any dramatic population growth comes social problems – notably crime, especially violent crime, schools bursting at the seams, language and cultural misunderstandings, and so on. This is precisely what happened and necessitated our addressing this great and tumultuous change in our final report.
I was concerned that the local mayor, who had been re-elected with about 90% of the vote and had become a fixture on cable television as an anti-illegal immigration public official, was allowing the legitimate discussion of community growth and potential to be distorted. And I was further troubled to read in the local newspaper and in national publications that the mayor’s unconstitutional efforts to prohibit employers to hire and landlords to rent to illegal aliens was causing an exodus of Hispanics from this fine city. Someone who considers Hazleton a second home had to be bothered by the headline of a New York Times editorial that read “Hazleton vs. Humanity”. To see legitimate businesses owned by Hispanics shuttering and Hispanics moving out was a bad move – and certainly counter-productive to our study and to the work of the broad committee of leaders charged with coming up with solutions for the future.
Herein comes the controversy: in a personal executive summary to our study, I said that “the mayor…needs to be challenged” because his efforts were not helpful to Hazleton’s image nationally and to the long range work that needed to be done. I also said that a program that seeks to “oppose the sort of prejudice and oppression demonstrated by the local ordinances now in place in Hazleton” needed to be established and I offered a myriad of suggestions. The mayor took my account as a “personal attack” and some community argued that I was accusing the mayor and the public of racism. Since I am not in the habit of arguing or debating with clients I left this alone. Now two full years have passed and here is what I think:
1. No personal attack against the mayor of Hazleton. They elected him and I don’t know him. But his efforts were not helpful.
2. I met with approximately 150 community residents when I was there in October 2007 and they were receptive to getting to know their Hispanic neighbors better; so too were the Hispanics present.
I understand that there are now some efforts to heal these problems. I truly hope so.
Honolulu, Hawaii
Posted by: Leann in The Global Odyssey on October 16th, 2009
By John Zogby
Yes, I do get to go to nice places.

I was honored recently to serve as one of three keynote speakers at Hawaii’s New Horizons for the Next 50 Years conference sponsored by the 50th Anniversary of Statehood Commission. My job was to examine the future of the U.S., take a look at how Americans view Hawaii, and share my analysis of how residents of our 50th state see their own present and future.
First, and not surprisingly, 77% of Americans have a favorable opinion of Hawaii. Actually, we measured views of other states and none came even close. When asked, “what’s the first thing that comes to mind” to describe Hawaii, respondents said, “paradise”, beauty”, and sunshine”. But enough did cite “expensive”.
During the daylong conference there was a very high profile demonstration against statehood. This brought together an interesting and spirited coalition of natives (who feel that their identity, culture, and livelihood have been hurt) anti-taxers, and green anti-growth activists. But according to our survey, 64% of Hawaii residents said that they felt statehood was positive for Hawaii. Only 13% said it was negative and the remainder said neither or not sure.
One of the most intriguing findings for me was that 42% of Hawaii residents said that in 20 years from now, in terms of demographics, Hawaii will look like the nation as a whole instead of the rest of the U.S. looking more like Hawaii. Our 50th state has always been our most diverse and the evidence suggests that as many mainland residents move to Hawaii (where non-native born residents represent almost half of the state), many states, and the nation as a whole, are achieving higher levels of non-white populations.
One in four residents of Hawaii feels that their votes don’t matter and that the mainland doesn’t even care what they think. But this is the state that suffered the worst attack on American soil and in just 50 years statehood has given us a President.
Tuscans Ask, “When Will We Get Our Obama?”
Posted by: Leann in The Global Odyssey on October 13th, 2009
By John Zogby
Isn’t this a fascinating question? It is one thing to recognize that President Barack Obama has captured the imagination of people all over the world. It is an essential ingredient in the power and influence he holds. In the final analysis, constituents love it when their chosen leader is seen as larger than his or her own base.
But this was different. This was both a wistfulness and wishfulness I heard among Italians of all ages. Italy has had a troubled government since almost the beginning of its national unity. Governments changed hands with alacrity and the old party alignments barely produced majorities before they fell. Today’s party consolidation is such that coalitions are broader and majorities more possible, but there is a crisis in confidence that transcends the normal dysfunction of Italian politics. Italians clearly do not favor left-leaning Democrats because socialism is expensive and not growth-oriented. But current right-of-center President Silvio Berlusconi is seen as hopelessly corrupt in both his public and private lives and is referred to by all sides as a national embarrassment.
So when I kept hearing the question raised above in the title of this post, I had to think back to the conditions that led to the election of President Obama in the U.S. The U.S. government, political system, financial institutions, corporate leadership, and church officials were facing the greatest crisis in confidence since 1932. In the election of 2008 all of these were to a great degree on trial. Conventional wisdom argued for the junior Senator from Illinois to wait his turn. As it turned out, in post-Katrina U.S., Americans felt the existing models of operation were no advantage at all. Add to the mix great demographic change in the form of young people, including Hispanics, African Americans, and a creative class ,who were all demanding change and, in retrospect, the Obama victory now seems inevitable.
As for Italy, there is no question that its scandal-ridden and ineffectual government and political system are in deep trouble. It remains to be seen if one young, dynamic, visionary, consensus, third-way leader can emerge. It is arguable whether or not Italy’s young people can be energized the same way their American counterparts were in 2008.
Tuscany Continued…First Globals™ or Bambicinos?
Posted by: Leann in The Global Odyssey on October 5th, 2009
By John Zogby
The U.S. has the most developed network of First Global™ citizens of any country on the planet, but Europe is not far behind. With two generations of easy border crossings, a network of universities, an efficient and inexpensive train and air travel system, the European citizenry has matured. We hear about immigration to London, Paris, Rome, and Amsterdam, and other cities, but the downside is these cities are having a terrible problem with assimilation, or the lack thereof, if not actual two-way hostilities. On the upside, Europe is again a crossroads of East and West, immigration will continue, students from all over the world will spend time, money, and energy in Europe’s great cities and global citizenry will progress unabated.
But in Italy we discussed a different kind of problem. It appears that Italy – once at the epicenter of East and West – is behind the curve in developing its global citizenry. Though there are huge universities like Rome’s 150,000-student La Sapienza and small influential business universities like LUISS Guido Carli (actually formed by Italy’s leading industrialists), not enough Italians are attending college and too many are instead opting to spend more and more time at home with their parents. These “bambicinos” are staying home well into their thirties. And their parents and community leaders are worried for more reasons than one.
Only 8% of Italians have college degrees (compared with over one-third in the U.S.), and Italian leaders and parents should be worried about the future of Italy’s workforce, the health of its great industries, and its citizenry’s knowledge of government and links with the outside world.
Is Luxury Buying Dead?
Posted by: Leann in Zogby Global Village on October 1st, 2009
By John Zogby
Oh, God, Tuscany! The region has it all – world class cities like Florence and Pisa, incredible lush farmland, natural resources and skilled labor that produce among the world’s finest leather goods, timepieces, wines, and marble. The seacoast is just fine. Just fine, indeed.
I traveled to Tuscany and spoke to many local public officials and to a series of business and industry associations and shared with them my ideas on the growth of Secular Spiritualism – living with less, reordering life’s priorities, the need for something more authentic out of life besides material goods. Needless to say, the Italian leaders were particularly interested because they included among them representatives of some of the most important luxury good producers on earth. While the Great Recession has not hurt Italy as much as other countries, the economy there is highly dependent on the export market. Thus, how to move beyond the economic doldrums and prepare for a consumer with different priorities?
We had terrific conversations and my conclusions pointed to a unique opportunity to reposition their goods and brands. Certainly, people will continue to enjoy luxurious goods and extravagance, but to a lesser extent, particularly Americans and Europeans. With a burgeoning middle class and new wealth in countries like Brazil, Russia, India, China, and the Gulf, new demand will cover some of the losses in the West. But the issue in the West is less one of wasteful spending. I believe that conspicuous consumption will be gone for a long time. Rather, the issue is long-term value of products. “Made-in-Italy” should not represent short-term satisfaction and enhanced social status but instead should be defined in terms of a long-term investment. A Bulgari watch should not be used for flash but to define longevity, the highest quality.
This will involve new messaging, new branding, and a change of emphasis. Anyone who can produce such wonderful products will be able to re-position them well.
Back Home to the US and on to Philadelphia
Posted by: Leann in The Global Odyssey on September 28th, 2009
By John Zogby
I am lucky to have been to a lot of nice places. I just love Philadelphia. It is classy, smart, ethnic, real, and has wonderful restaurants. It also has the Museum of Art made even more famous by Rocky. I had the pleasure of viewing the fabulous Cezanne Collection when I was there in April.
This is a good lead-in because my appearance in Philly was before the Wallace Foundation, a significant funder of the arts. We did a special survey for Wallace and the attendees, and they were pleased to get some very good news in the middle of the Great Recession. In short, the arts are important to the American people.
First some results. When we asked “which of these community institutions do you feel are essential to the character of your community”, we got the following:
- Public parks: 85%
- Libraries: 79%
- Local Museums: 61%
- Theatre Groups: 46%
- Sport Teams: 33%
- Dance Groups: 25%
- Other: 22%
- Not Sure/None: 8%
Democrats and women felt that orchestras, dance groups, and theatre groups were more essential than did Republicans and men. African Americans and Hispanics were more favorable to dance groups than whites. Those with passports were much more favorably inclined toward all of the arts groups than were non-passport holders.
Overall, 69% told us that the “presence of local arts and cultural groups (are important) to (their) overall quality of life” – including 82% of Democrats vs. 57% of Republicans and 64% of Independents, 71% of 18-29 year olds, 77% of women (vs. 61% of men), 79% of African Americans and 74% of Hispanics (vs. 68% of whites).
Overall, 50% said that their “level of giving to local cultural organizations” increased or stayed the same over last year (which of course could have included very little), while 50% said that it had either decreased or they do not donate.
Not surprisingly, Democrats were more likely to favor either an “increase in federal funding” (24%) or “same level of federal funding” (49%) than Republicans (5% increase, 27% keep the same).
So the arts are vital to our communities – not as high on the list as parks but higher than sports teams. And they are important to a good cross-section of people in our communities. But the money isn’t there to support the arts now as it was during the boom days. Fortunately, surveys point to answers as well as identify problems. Fortunately, our First Globals™ put the arts higher on the list of necessities than other age groups. So too does the ever-growing “Creative Class”, who will decide the economic future of our communities. Both groups have shown a great willingness to support the arts in both attendance and financial support. They are as yet not nearly tapped out.
Only a small percentage (8%) said it not important to “increase appreciation and awareness of art among young people”. On the other hand, 42% identify “art education programs in schools” and 20% say “partnerships between youth and the local arts community” are the most effective way to do this.
So get them young. A scout membership, a soccer or Little League registration, a Boys and Girls Clubs pass, and so on ought to be enough to generate a year-long pass to young people – as well as a free soda or hamburger coupon with attendance. How are the Websites and Twitter coming along? A virtual partial tour of a museum and encouraging young people to tweet on their experience also helps.
25 Years Deserves a Celebration!
Posted by: Leann in Picture Gallery on September 24th, 2009
September 12 marked Zogby International’s 25th anniversary. The Zogby team got together to celebrate 25 years of hard work and dedication. Meet the Zogby team!
Behind every great man there’s a great woman! Certainly this is true of Mrs. Zogby, John’s wife.

Zogby’s Security Guard, Richard Woodson, makes sure everything runs smoothly. He is joined by his wife, Rhonda.

Rita Charbel runs the call center during its busy late-night hours!

Sharon Jachim, our VP of Strategic Solutions

Zogby Chief of Staff, Mike Calogero, relaxing after a hard day’s work.

…and Zogby’s Project Administration team, led by Becky Wittman, VP of Project Administration, who is enjoying the celebration!

and Karen Scott. Pictured is Mitch and his mom, Karen Scott, who does a great job as Zogby’s Managing Editor and Senior Analyst. And Mike, having a rest after the football game.

The Project Administration team is assisted by our Editorial Department including our Writers and Analysts. Here’s Phil Vanno, Writer/Analyst and his buddy Paul Zogby, Systems Associate.

Monica Kachnikiewicz, HR Assistant and Call Center Trainer, enjoying the Lebanese food.

Nancy Manley and Zogby’s Call Center Manager Rose Kolwait.

Andy Stemmer, Systems Engineer.

Chad Bohernt heads the Marketing Department

with co-direction by Shane Nelson. Pictured is Sandy Nelson and her husband Shane, Government Contracts Executive.

Both are assisted by Anibal Abdella, Coordinator of Client Relations.

Here’s the Communication’s team, taking time away from twittering to celebrate 25 years. Jared Frank, joined by his significant other, Leann Atkinson, Director of Communications, Stephanie DeVries, Assistant Director, and Phil Vanno, Writer, Analyst, and serious Beatles fan.

Katy Schwalbe also assists the communications team as a Researcher.

…and last but not least, the Zogby mascots!
The Calogero family.

Dan DeVries and the Communications mascot, Lucy.

Ro Penz, VP of Finance, Missy Penz and Zogby’s System’s Department mascot, Cameron.

Editorial mascot Tyler and his mom, Chelan along with Communication’s mascot, Lucy, and her mom, Steph.

Administration mascot, Clare.

…and Editorial mascot, Tyler, who’s hoping to steal that cookie!

Prague IV
Posted by: Leann in The Global Odyssey on September 22nd, 2009
By John Zogby
First Globals™ are fascinating to me – and actually all audiences I have spoken to. I see heads nodding in affirmation when I describe this group because it captures their children, grandchildren, or themselves. In Prague, our discussion was very practical. The chair of Forum 2000 was the main organizer of our event – an American named Pepper de Callier. Pepper co-owns a major global head-hunting firm based in Prague and writes a column on trends in employment. Pepper was particularly struck by the mobility of First Globals™. Just what does the urge to travel around the world, to seek and actually experience new places and cultures, and to consider one’s self a “citizen of the planet Earth” mean for the future of work, workers, and employers?
First of all, the definition of work will change. Today’s 20-somethings will have had four “jobs” by age 30 and 10 jobs by age 40. Back in my day, that was considered unstable. Today it is a fact of life. Company loyalty certainly isn’t what it used to be and steady employment will actually be a series of projects – independently contracted, for a set duration of time. And the work can (and most assuredly will) be done anywhere. I hear a lot about “working from home”, but where is home? Today it may be in a parents’ home, tomorrow in Bangalore, and the day after in Panama City. Companies like IBM are both leading the charge, and following the trend with their “globally integrated enterprise”, multiple nerve centers and a mobile work force.
Secondly, what about job retention? That also will be redefined. To be sure, personal services employees (eg. restaurant servers, physical therapists, teachers) will be stationery, though they too may look elsewhere for better deals), but today’s 20-somethings employed in a global workforce will be constantly on the move. Employers will need to be sure that they can keep these Globals for the duration of a project and hope that the experience is positive enough for them to carry good will and positive references about their projects and workplace with them – for the next wave of new hires. It may look bleak for Globals at the moment, but in the growth economy that emerges they will be in the driver’s seat.
Finally many rules will need to be re-written. A new generation brings to the workplace a new set of circumstances. For example, a new look at privacy and openness. As I write in my book, The Way We’ll Be:
As to what such a high level of openness portends for society at large, I think I had a glimpse of that future in a chance encounter my wife and I had with a twenty-year-old waitress in Utica during the summer of 2007. In the course of a conversation about YouTube and public access, I asked our waitress about her own limits on what she would reveal.
“My boobs,” she answered, not terribly demurely, “but only on Halloween, and only for my friends.” “Well,” I said, “I’m your friend today, but tomorrow I might not be. Can you stop me from sharing your, um, breasts with the rest of the world, or with the company you’re hoping will hire you?”
“No,” she said, after some serious thought, “but so many of us do this in one form or another that employers are just going to have to adjust or they won’t have anyone left to hire.”
And thus, I remember thinking as she wandered off to the next table, what’s bad for beauty queens and teenage ingénues today becomes business as usual the day after tomorrow.
What do you think?
Prague Part III
Posted by: Leann in The Global Odyssey on September 18th, 2009
By John Zogby
Continuing my journey in Prague, I had a salon with members of the Young Presidents’ Organization chapter and senior leadership of Vaclav Havel’s Forum 2000 – a group of 25. The questions, as always, were varied. They wanted to know about President Obama’s recent visit to Prague, prospects for peace in the Middle East, and how long I thought this Great Recession might last. But we spent a lot of time again on the First Globals™.
One strand of our discussion related to the future of family. If mobility is the force behind First Globals™, what will bring stability to their lives? Will there be rules that tie them down? Will they regard parents as useful once they are exposed to more and more new technologies, new places, and new peoples that their parents have never experienced? Will there even be family meals? These questions were especially asked by younger parents. And I like being put on the spot in these kinds of situations: I need to be spontaneous, need to see the polling data flash before me, and need to provide answers to very complex concerns. I also like emphasizing the role I have spent for most of my adult life: an historian.
New changes in economies have always necessitated super-structural adjustments. Priests didn’t have to pray all day and night for the good hunt if the tribe had turned to agricultural and trade to sustain themselves. The role of women changed with the onset of agricultural economies. Feudal hierarchies no longer were relevant in dynamic economies based on investment, trade, large production, and the exchange of money. Children were needed to work in the fields to help seed and harvest for survival – but who was going to watch the kids when parents had to go into factories owned by someone else?
So adjustments have always had to be made with new economies. Back in the early 1990s I was asked to teach two courses in media and communications and I remember being a near-ranting Luddite about new communications technologies. The proliferation of the “personal computer” would atomize us humans, separating and isolating us from each other. I was greatly aided in my rants by Neil Postman’s Amusing Ourselves to Death – a still important jeremiad against new media. But I was so wrong. I underestimated my species’ need and capacity to build new communities, to seek out virtual relationships that were professional, fun, and even amorous. Like Richard Sennett’s The Fall of Public Man, a wonderful work of sociology that decries the loss of the public square and the village green, I guess I forgot back then that men and women will always need sociability and conviviality. And we have found it.
Just like the family. It is evolving. Those who want to keep the nuclear family intact play a useful role, but forget that the nuclear-size family is only a recent phenomenon. If change is so bad then should we bring back the tribe and tribal warfare? Do we really want all of our aunts and uncles and their offspring living happily under one extended family roof? The family is evolving and where it stops I just don’t know – but even then the new form will only be for a short while.






