November 21, 2009

Released: October 07, 2008

Are Voters Telling The Truth About Race?

They didn't always, but this time they are.

If Barack Obama is the consensus leader in the public opinion polls heading into Election Day, can we be sure that voters are really telling the truth and will actually vote for the first major-party African-American presidential candidate?

At Zogby International, our polling suggests that the so-called Wilder or Bradley effect is not likely to be a factor in the presidential race this year. These "effects" are named for two African-American politicians--former Virginia Gov. Douglas Wilder and California's Tom Bradley. Wilder, who in 1989 was running for governor of Virginia and led polls in that race by 15 points as close as two weeks prior to the general election, won by only 6,700 votes. Bradley, in 1982, led in the polls for governor of California, but lost the election.

Please click here to read the full article.

(10/7/2008)

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