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Polling and Market Research Since 1984
AHEAD OF THE CURVE
March, 2006
Volume 2, Issue 2

Americans Playing Like They Work

Vacationing With Fido Raises Pet-ty challenges
Page 3

Some Americans Work at Their Play
Page4
Travel by the numbers

Americans Playing Like They Work

Productivity figures indicate Americans are working harder than ever these days. Apparently, they are also channeling that intensity into their vacations as well, a new survey by Zogby Interactive shows.

People love vacations: they’re idealized in our movies, television shows, and music. This year, there even was a Super Bowl ad based around travel-sized toiletries. And a recent Zogby Interactive poll shows that, in this era of Internet ticketing and cheap airline fares, more people than ever are chilling out, winding down, and getting away.

Not surprisingly, adults under 29 and over 65 (college kids and retirees) are the most likely to travel for pleasure: 59% and 69%, respectively, say that vacationing, not business, accounts for over 75% of their total travel time. The two groups, however, approach travel from very different perspectives.

College students minus responsibilities bring to mind just one thing: Spring break images of MTV, surf, sun, and co-eds. But the poll indicates reality is different than that stereotype, as just 4% of 18-24 year olds say they typically travel in the springtime. Most (66%) say they have ‘no particular’ vacationing time. As per the movies, however, they do travel in herds, with 44% of respondents saying that they “typically go with friends” (as compared to only 21% of 35-54 year olds). Younger Americans are also the most spontaneous age group; 12% of all 18-24 year olds say they don’t plan their trips in advance – at all.

Older travelers, on the other hand, are much more cautious. 51% of those over age 65 plan vacations far in advance. They are also more likely to use a travel agent, with 11% typically contacting one (as opposed to zero of the under-24 set). Buses and motor homes are also popular only among the older group (neither mode of travel even registered among any other ages); and understandably so, because you’re probably not going to catch any dreamboats in one of those.

Airplanes, however, are apparently a good place to meet hotties: 38% of singles and 40% of divorcés, widowers, and separated adults usually fly to their destination (as compared to 33.9% of married people). Thankfully, those with young children feel sorry for the rest of us and fly less than those without kids – just 32% vacation by airplane.

. . . of those who said they wouldn’t take vacation time to travel to help an underprivileged community overseas:
31% said it wouldn’t be relaxing enough
13% said they feared for their own health
12% said they feared for their own safety
9% said they couldn’t afford it
8% said they would have to travel too far
Source: Zogby Interactive



Volume 2, Issue 2 Page 2

Americans Playing Like They Work (cont'd)

The internet is fast becoming an essential tool for trip preparations – otherwise, you wouldn’t see anywhere near as much of William Shatner, whose main claim to showbiz fame is now more than 40 years old. Now that buying tickets and reserving hotel rooms is as easy as entering a credit card number and clicking a button, an overwhelming 93% of 18-24 year olds go online to plan their trips; however, internet usage drops as age increases. Online planning is also more popular among those living in large cities (83%) and among people with higher incomes (83% of those making over $75,000 a year).

With the rising popularity of the Web among younger generations comes the prevalence of the discount airlines, such as Jet Blue or Southwest. Fifty-one percent of 18-24 year olds prefer to use such a company instead of a full-service airline such as Delta or U.S. Air. Although older generations seem to have less faith in these cheaper options (perhaps warranted after the collapse of several companies, lately including Independence Air), the discounters are trustworthy enough for people with kids: 40% of adults with children under the age of 17 use them, as opposed to just 35% of those without. Maybe the kids need to be around to explain how to use the ticketing websites?

Thriftiness also carries through to other areas of life: 41% of consumers who shop at Wal-Mart weekly also use a discount airline. Surprisingly, however, income does not seem to have the expected effect on low-cost airline usage; it has 36% popularity among those who make over $75,000 a year, greater than any other income bracket except for those in households earning under $15,000, nearly half of whom said they favor discounters.

According to the poll, married people spend more on vacations than singles do, as 5% of married respondents typically spend over $5,000 during a holiday, while half that percentage of singles spend an equal sum. However, it is apparently cheapest to be young: 32% of 18-24 year olds spend less than $500 on their vacations – apparent proof that low standards pay off, and beer doesn’t really cost that much.

The survey shows that long, leisurely European-style vacations are still just a dream here in the New World. It also indicates that there’s a little something to the stereotypes about uptight East-coasters and laid back Westerners. Those in the eastern U.S. tend to take shorter vacations - 50% say their typical vacation is only four to seven days long, while 41% of Westerners. Furthermore, 11% of those from the West coast take holidays that last for more than two weeks, while only 8% of their cross-country counterparts manage to escape for that long.

Also deprived of extended vacation get-aways are adults with children under 17, as just 3% take two-week-long trips; and 18-29 year olds. But, as you might imagine, those two groups also long for more holiday time than most, with 63% and 66% respectively saying they would prefer longer breaks.

Even the thought of long vacations stressed out many East-coasters: when asked about their ideal vacation length, most (55%) desired a break between seven and 14 days long, while 39% wanted more than two weeks. Those from the West coast, however, preferred a lengthy escape, with a plurality of 48% supporting the idea of a 15-day or longer time-out. Part of this hesitation by others may be due to the fact that respondents from the East coast are much more likely to travel with their extended families; 25% said that they typically meet up with their relatives at a destination, as opposed to just 17% of Pacific-coasters.

The Zogby poll was conducted on February 22-24, 2006 and included 2,665 likely voters nationwide. The margin of error for the poll is +/- 1.9 percentage points.





Volume 2, Issue 2 Page 3

Vacationing With Fido Raises Pet-ty challenges

What does your ideal vacation involve? Laying out on sun-splashed beaches? Leisurely grazing at romantic restaurants? Or maybe pooper-scooping behind the family canine? A new Zogby poll shows that 28% of American adults have envisioned the latter and taken their pets on vacation with them. 62%, however, prefer a more traditional experience and keep their furry friends at home.

The poll, conducted in February, shows that younger travelers especially tend to leave their pets behind when they go on holiday- 71% of 18-29 year olds say they have never traveled with their animals. (Perhaps having to take care of something would be a bummer at the club; and dogs probably hate techno music.) The older generations are more likely to be accompanied by a pet; 33% of those age 50 to 64 say they pack a pet for vacation.

Respondents from rural areas are more inseparable from their animals than those from large cities: 33% from the country have traveled with them, as opposed to just 24% of those from urban backgrounds.

One of the groups least likely to bring their faithful companions on holiday are singles, with only 18% of them having vacationed with their pets. Apparently single men haven’t yet figured out that walking around with a cute dog is a great way to pick up foreign women. Marrieds, however, are more aware: 30% of them have taken their animals along on their journeys. Of course, this may be why they are married, but that’s another survey.

Of those individuals who have traveled with their pets, 24% say they had an excellent experience, 46% rate it as good, 26% call it fair, and only 3% had a poor time. The group that rated their pet-accompanied vacations both the best and the worst were those over the age of 70, with 39% scoring it as excellent and 7% as poor.

Airlines and tours designed specifically for vacationers with pets are in general relatively unpopular – just 18% of respondents say they would be more likely to use pet-specific vacation companies. Those making less than $15,000 per year were the most likely to sign up for pet-oriented services – nearly one in three said they would take such vacations. Again, singles were the least likely to join such a program- 79% declared themselves less likely to vacation using a pet-oriented travel company.

The complications of dealing with an animal on the move is a big drawback: 59% of adults believe it should be easier than it now is for people to travel with their pets, but one in four like that it is inconvenient. Liberals are overwhelmingly in favor of pet-travel reform, with 78% in favor, while conservatives are almost evenly divided: 44% believe it should be made simpler, while 35% deem it easy enough as it is.

Hotels and motels were deemed bastions of pet-friendliness, with 43% of respondents vouching for their animal hospitality. And 65% said restaurants are the most unaccommodating vacation spot for pets. Hence the doggie bag, no doubt.

The Zogby poll was conducted on February 22-24, 2006 and included 2,665 likely voters nationwide. The margin of error for the poll is +/- 1.9 percentage points.


62% like to go to one spot and settle down
. . . that when going on vacation,
36% like to move around from place to place
Source: Zogby Interactive


Some Americans Work at Their Play

Turns out that, at least when it’s time for a vacation, birds of a feather don’t necessarily flock together.

A recent Zogby poll shows that specialized vacations are, for the most part, unpopular among the American public. Only 18% of those polled said they would be more likely to go on a vacation that was oriented towards pets; even fewer (6%) showed support for tours or airlines targeted towards people with distinct physical characteristics. Trips for people with similar lifestyles, such as smokers or vegetarians, were interesting options for 24%. Overall, those packages aimed at people of a certain age was slightly more popular, with 26% of adults saying they are more likely to take part in a pre-planned vacation geared for a particular age group than in regular vacations (finally, an excuse for leaving the kids at home!).

Many of us are do-gooders, even on our down time, the survey shows. Charity-based trips (traveling to a needy area of the world to help build infrastructure, for example) were the most popular theme vacation. That idea attracted 42% of all adults. By contrast, eco-vacations - another more unusual option – had only been experienced by 4% of those polled.

Younger adults are the age group most attracted to the charity-based vacations, with 57% expressing interest. The other relatively popular specialized trip among 18-24 year olds is the age-centric outing, of which spring break is the time-tested standard. One in three said they favored such vacations.

Political ideology plays a part for some, even on days off. Democrats and progressives supported the charity trips, with 62% of progressives and 51% of Democrats saying they are interesting get-aways. Democrats are also almost twice as involved in eco-tourism as the population as a whole, with 6% having experienced with it.

Republicans and conservatives, on the other hand, are for the most part turned off by those options. More than half say they would not consider taking a charity trip, while only 2% of conservatives have ever been on an eco-vacation.

The Zogby poll was conducted on February 22-24, 2006 and included 2,665 likely voters nationwide. The margin of error for the poll is +/- 1.9 percentage points.

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For more infomation about polling and market research, contact Chad Bohnert at (315) 624-0200 est. 237 or chad@zogby.com

Zogby's American Consumer Newsletter
Zogby’s American Consumer Publisher
John Zogby
President & CEO, Zogby International
Editor-in-Chief
Fritz Wenzel
Writer
Tal Manor
Managing Editor
Marc Penz
Copy Editor
Joe Zogby

11% - a great concern
. . . that when considering travel to another country, the possibility of a terrorist attack is:
30% - somewhat of a concern
36% - not much of a concern
17% - not a concern at all
Source: Zogby Interactive
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