It’s shaping up to be a good, if expensive, week for survey researchers (and others) who are also Beatles fans. This Wednesday, Harmonix Music Systems will release the greatly anticipated The Beatles: Rock Band , a video game which will allow users to jam along with the Beatles interactively on the game’s electronic instruments. That same day, digitally remastered versions of all Beatles studio albums will be released . Serious aficionados will no doubt snap up the box set featuring 14 of these remastered CDs along with brief documentaries detailing the making of each CD.

In a nine page article in the New York Times describing the making of The Beatles: Rock Band, author Daniel Radosh describes the extensive involvement of surviving Beatles Ringo Starr and Paul McCartney as well as Yoko Ono and Olivia and Dhani Harrison in imagining, creating, refining, and publicizing the game. On the decision to place the Beatles in the center of the interactive video game cultural phenomenon, McCartney comments that “I think it reflects where the Beatles are at.. we are halfway between reality and mythology.” McCartney is also a fan of the game’s interactive nature, noting that “you want people to get engaged… [now people can feel as if] they possess or own the song, that they’ve been in it.”

Meanwhile, some pollsters are hard at work confirming hypotheses that will come as little surprise to Beatles fans: more than forty years after their last group recording, the Beatles are judged to be the most liked musical group in America, and their fans are found in every generation. Pew reports that 49% of those surveyed claimed they liked the Beatles “a lot”, and 81% like the Beatles overall. This is the highest favorability percentage for any of the 20 musical groups or artists included in Pew’s survey. The biggest fans are those between 50 and 64, with 65% of this age group liking the Beatles “a lot”, but fans are found in all age groups: 45% of those between 16 and 25 also like the Beatles “a lot”.

Are you a Beatles fan? Do you think any musical group will ever have a cultural or musical impact equal to the Beatles? Do you plan to purchase or play any of the Beatles-related music or games released this week?

Katy culture, lifestyles, media Beatles, best band ever, culture, entertainment, music, polls, video, work