With all the recent hoopla surrounding the releases of The Beatles Rock Band video game and the Fab Four’s re-mastered back catalogue, you would think that every single breathing soul alive worships at the altar of John, Paul, George and Ringo.

However, according to a Zogby Interactive survey conducted last week, about one in five people actually say they do not like The Beatles. OK, so maybe that’s not an earth-shattering number, but still it’s substantial enough to warrant a closer look. Just who are these blasphemous people that don’t dig peace, love, and reenacted acid trips? I had to find out.

Well, I suppose we should start with the obvious. Republicans and Conservatives (30% each) are the two most likely groups to say they do not like our beloved Beatles, whereas Liberals (9%) and Democrats (14%) are among the least likely to say so. Maybe if we asked about Ted Nugent or the Charlie Daniels Band things would have shaken out differently.

It should come as no surprise that the Woodstock generation (18%) is the least likely age cohort to say they don’t like The Beatles, but I found it somewhat surprising that the Privates (25%) and the Nikes (25%) were dead even in their disdain, and that First Globals™ were not far behind (23%). Perhaps, as the decades roll on the band’s influence on the younger generations has waned a bit, or maybe the cynicism of said generations has run so amuck that they can’t even deem it cool to call themselves fans of probably the greatest band that ever existed.

Another semi-obvious tidbit, at least to me, is that college graduates (18%) are less likely than those without college degrees (25%) to say they like The Beatles. Because I mean really, if you weren’t actually alive during the comeuppance of The Beatles, chances are you discovered them in some black light illuminated dorm room whilst having your mind blown by “Across the Universe.”

In keeping with The Beatles theme of world-wide harmony, respondents who consider themselves residents of the planet earth (11%) are much less likely to say they don’t like The Beatles than are those who identify their residence as their city or town (24%) or America (25%), but the lads’ message doesn’t appear to translate evenly among the races, as we find that African-Americans (28%) and Hispanics (24%) are more likely than whites (20%) and Asians (16%) to not dig the vibes the band is laying down.

And finally while those who practice Transcendental Meditation were admittedly underrepresented, we find that Protestants (24%) and Catholics (22%) are more likely to dislike The Beatles than are Jewish respondents (12%) and followers of other religions (15%), as are Born Again Christians (28%) vs. Non-Born Again Christians (20%). Must have been all that satanic backwards message stuff.

- Post contributed by Phil Vanno, a Writer/Editor at Zogby International who once listened to “Strawberry Fields Forever” 50 times in a row and considered walking down the aisle to “All You Need is Love.” Phil’s opinion in no way represents that of Zogby International.

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It’s shaping up to be a good, if expensive, week for survey researchers (and others) who are also Beatles fans. This Wednesday, Harmonix Music Systems will release the greatly anticipated The Beatles: Rock Band , a video game which will allow users to jam along with the Beatles interactively on the game’s electronic instruments. That same day, digitally remastered versions of all Beatles studio albums will be released . Serious aficionados will no doubt snap up the box set featuring 14 of these remastered CDs along with brief documentaries detailing the making of each CD.

In a nine page article in the New York Times describing the making of The Beatles: Rock Band, author Daniel Radosh describes the extensive involvement of surviving Beatles Ringo Starr and Paul McCartney as well as Yoko Ono and Olivia and Dhani Harrison in imagining, creating, refining, and publicizing the game. On the decision to place the Beatles in the center of the interactive video game cultural phenomenon, McCartney comments that “I think it reflects where the Beatles are at.. we are halfway between reality and mythology.” McCartney is also a fan of the game’s interactive nature, noting that “you want people to get engaged… [now people can feel as if] they possess or own the song, that they’ve been in it.”

Meanwhile, some pollsters are hard at work confirming hypotheses that will come as little surprise to Beatles fans: more than forty years after their last group recording, the Beatles are judged to be the most liked musical group in America, and their fans are found in every generation. Pew reports that 49% of those surveyed claimed they liked the Beatles “a lot”, and 81% like the Beatles overall. This is the highest favorability percentage for any of the 20 musical groups or artists included in Pew’s survey. The biggest fans are those between 50 and 64, with 65% of this age group liking the Beatles “a lot”, but fans are found in all age groups: 45% of those between 16 and 25 also like the Beatles “a lot”.

Are you a Beatles fan? Do you think any musical group will ever have a cultural or musical impact equal to the Beatles? Do you plan to purchase or play any of the Beatles-related music or games released this week?

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