The New York Daily News, MSNBC, and Wall Street Journal (subscription required to view full article) all recently reported that Blockbuster’s recent regulatory filing with the SEC raises “serious doubt” about the company’s ability to survive. The Daily News article reports that the survival of Blockbuster hinges partially on their ability to secure a $250 million loan, while MSNBC notes that “even if the loan is funded, the company said it ‘may not have sufficient liquidity to finance the ongoing obligations of our business, which raises substantial doubt about our ability to continue as a going concern’.”
While Blockbuster remains the largest movie rental chain in America, the success of Netflix (DVD rental through mail) and Redbox (DVD rental through kiosk) has apparently cut into Blockbuster’s profits in recent years. Discussing the former pervasiveness of the chain, an article on Salon by Mike Madden notes that “there wasn’t a suburban strip mall or a gentrified city neighborhood in America that didn’t wind up with a Blockbuster outlet.” But this pervasiveness did not lead all consumers to embrace Blockbuster; in 2005, Blockbuster settled a lawsuit related to their late fee policy. Salon writer Mike Madden harbors no nostalgia for the chain:
“Walking into a Blockbuster, even in its glory days, meant you hadn’t managed to come up with anything more exciting to do that night than rent some mainstream Hollywood crap you somehow missed in the theaters. “Make it a Blockbuster night” may have been its marketing slogan, but somehow the vibe in the place made it feel like nothing more than a clever way to say “Admit defeat, loser.” Every one of the stores was, and still is, exactly the same: all electric blue and canary yellow, with dizzyingly bright walls, trailers for months-old action flicks playing loudly on overhead TV screens and a few surly employees behind the counter. In a pathetic attempt to be an all-in-one supplier of an entire night’s entertainment, the stores throw some popcorn, candy and soda for sale near the checkout line.”
Some of Zogby’s data suggests that the current recession is leading to an increase in low-cost forms of entertainment (such as DVD rentals) at the expense of higher-cost forms of entertainment. In a February 2009 interactive poll , 58% of those surveyed agreed that they planned on staying home more instead of going out for entertainment because of the current economic conditions. But to judge from their recent financial problems, Blockbuster is not benefiting from people’s preferences for lower-cost entertainment. Why might this be? And have your entertainment plans (dvd rental or otherwise) changed recently?
Katy consumption, culture, economics, lifestyles, media, recreation economy, entertainment, lifestyle, race, recession, zogby