Most Americans believe small business, science and tech leaders will lead the U.S. to a better future – not the news media, government or large corporations. That’s the key finding from a new We Media/Zogby survey released today in conjunction with the We Media Miami 09 conference.
You can find and discuss the findings here. Like all surveys, this one is a snapshot in time – and given the times, not that surprising. The world is in a world of mess made worse by failing big businesses and inept governments. Big media is tumbling too. But it correlates with what my research organization, iFOCOS, has been forecasting for nearly a decade: a historic, global shift in human behavior and organization. A new era.
The New Now
While the marketers and lords of commerce were playing with our futures, the future itself was emerging in ways that broke dramatically from the past. Technology, economics and human creativity converged to shape the post-collapse era, the connected and empowered culture we call the New Now. In the connected culture we can no longer claim ignorance, innocence or powerlessness. Great forces of authority, perception and commerce compete for our attention and submission. What’s changed is that we can compete back. And we are. Something big is emerging – a culture broadly redefined and organized around individuals, creativity, empowerment and responsibility – and enriched, as we’ve long anticipated, by the continuous flow of information through ubiquitous digital networks.
In his book The Way We’ll Be, John Zogby writes optimistically of what he sees in today’s 20-somethings – global, digital natives, diverse and accepting of differences, and hunger for solutions. We see that too in our work at iFOCOS: an emerging culture of passion and purpose – in business, in life, in everything. The public’s sense of who will lead us to a better future reflects the failures of the 20th Century’s biggest and most influential institutions. Dissatisfaction with the news media, corporations and government runs deep. So in The New Now Americans look elsewhere.
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