I run a business that provides market research and opinion polling. Like every other business in the world, Zogby International has to keep up with technology or face extinction.

The technological threat facing people in my business is the rapid growth of cellphone users who do not have a landline. The solution is another pervasive tool: the Internet.

So writes John Zogby in his weekly column at Forbes.com that outlines why and how interactive polling may displace traditional phone surveys.

Paul future, internet economy, international, internet, John Zogby, media, technology, zogby