November 21, 2009

Zogby People


Chad Bohnert, Director of Marketing and E-Commerce


Chad Bohnert is Director of Marketing and E-Commerce at Zogby International.

As Director of Marketing and E-Commerce, Bohnert oversees Zogby International's Marketing Department. He is responsible for developing and maintaining relationships with Zogby International's customers, as well as overseeing all website-generated business.

Bohnert was promoted to this position during the 2004 election season. Since that time, he has expanded Zogby International's reach, helping clients utilize new technologies like online polling, mobile text-message surveys, and PDA-based intercept surveys in major metropolitan areas. Bohnert continues to oversee the Zogby International website and all of Zogby's online content, and oversees the website's graphic design and Cold Fusion development. He also is responsible for all electronic commerce and web-based sales.

Bohnert previously served as Zogby International's Director of E-Commerce, and, prior to that, was the company's Webmaster. A 2000 graduate of Syracuse University's Utica College, he holds a bachelor of science degree in Management with a concentration in Human Resources. He served as president of Utica College's chapter of the Society for Human Resource Management.

It was during a college internship that Bohnert first became a member of the Zogby International team. After his internship, he joined the team full-time, bringing both his broad-base web-design experience and his business-management skills to Zogby's Utica, N.Y. headquarters.

Bohnert lives in Earlville, N.Y., with his wife, Janine, and their two children, Abigail and Austin.

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