February 09, 2010

Zogby People


John Zogby, President/CEO

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Pollster John Zogby is President and CEO of Zogby International, a worldwide research and marketing firm based in Utica, New York, with offices in Washington D.C. and Miami. He founded the company in 1984, and now conducts business in more than 70 countries. While much of Zogby's polling is conducted using live telephone operators, over the past decade, he has developed an interactive polling methodology that has become extraordinarily accurate. Zogby has said he believes this online polling methodology is where the future of polling is headed, as more than 90% of likely voters nationwide say they regularly log onto the Internet to check email or get their news.

For the 2008 election season, Zogby teamed up with Reuters, the world's leading news wire service, and C-SPAN, the leading news outlet covering the United States federal government, to provide political survey research on the race for the White House. Since 1996, Zogby has polled for Reuters, and in 2000 to 2004, polled for NBC News. His clients also include MSNBC, CNBC, the New York Post, Fox News, Knight-Ridder Newspapers, Gannett News Service, Houston Chronicle, Miami Herald, Atlanta Journal Constitution, the Albany Times Union, the Buffalo News, the St. Louis Post-Dispatch, the Cincinnati Post, the Cleveland Plain Dealer, the Toledo Blade, the Pittsburgh Post Gazette, the Rochester Democrat and Chronicle, and nearly every daily newspaper in New York State, as well as television stations throughout the U.S.

He has been spoofed on National Public Radio's All Things Considered, The Tonight Show with Jay Leno, and the Late Show with David Letterman. He has been profiled in the New Yorker, Fortune Magazine, Inc., and Investors' Business Daily and has also appeared on major television networks and both U.S. and international cable news programs. High points of his career were his October 28, 2004 and January 9, 2008 appearances on The Daily Show with Jon Stewart.

Zogby currently writes a weekly column for Forbes.com and a monthly column for Politics magazine. His analytical expertise has also been published on the opinion pages of the New York Times, the Wall Street Journal, the Financial Times, the Christian Science Monitor, the Philadelphia Inquirer, Newsday and the Boston Globe. He is also a founding contributor to the prestigious website, The Huffington Post. Following his correct call in the 1997 New Jersey gubernatorial election, the Houston Chronicle exclaimed, "and the winner again is John Zogby." Mary Matalin, host of her own national radio show, calls Zogby the "prince of pollsters," and Barry Farber has declared him "America's Pollmaster General."

Zogby holds degrees in history from Le Moyne College and Syracuse University, and taught history and political science for 24 years. In addition, he is a member of the Board of Trustees of Le Moyne College. He received the distinguished Alumni Award in June 2000, and in 2005, he was awarded Honorary Doctorate Degrees from State University of New York and the Graduate School of Union University. Mr. Zogby is also a Senior Advisor at the Kennedy School of Government at Harvard University and serves as the first-ever Senior Fellow of the Catholic University Life Cycle Institute in Washington, D.C. He also serves on the Advisory Council for Bio-Technology for the Center for Strategic and International Studies and is a Commissioner on CSIS's Commission on Smart Power. Zogby is a much-sought-after lecturer and panelist. A combination of dynamic intellect and engaging style has made him the speaker of choice for universities, organizations, corporations and associations throughout the world. His speaking engagements are handled exclusively by the American Program Bureau, a leading international speakers bureau. He lectures all over the world.

He is the author of "The Way We'll Be: The Zogby Report on the Transformation of the American Dream," which was published by Random House in August 2008 and is now available online and in bookstores. Zogby's analysis of years of data yields an astonishing perspective on Americans' thoughts, feelings, and beliefs, now and in coming years. Understanding this emerging reality will be key for leaders in all fields who want to reach audiences that are more media-savvy, better informed, and more technologically enabled than ever before, individuals in search of rewarding and fulfilling careers in tomorrow's growth fields, politicians and CEOs looking to marry policies and practices to the rising demand for social responsibility, and anyone who wants to market to the emerging new American consensus. Beyond telling a fascinating story, the conclusions in this book are a must-read for everyone from Main Street to Madison Avenue to Capitol Hill. The Way We'll Be will redefine how we view America's future.

He is married to Kathleen Zogby, a retired special education teacher, and has three sons, Jonathan, Benjamin, and Jeremy.

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