Zogby's been at this for many years, and has finally condensed his findings -- and his contemplations about his findings -- into a book with a futuristic edge a la Alvin Toffler. Here's what he has to say about his book:

"The conventional wisdom about the United States-that we're isolated from the world, politically fragmented, and inclined toward material pleasure-isn't just flawed; it may be 180 degrees from the truth. In this far-reaching and illuminating look at contemporary American life, I reveal nothing less than The Way We'll Be. Drawing on thousands of in-depth surveys conducted especially for the book, you will discover where we're headed-politically, culturally, and spiritually.

"The American dream is in transition; it is rapidly being redefined by four meta-movements: living with limits as consumers and citizens; embracing diversity of views and ways of life; looking inward to find spiritual comfort; and demanding authenticity from the media, our leaders, and leading institutions. Spearheaded by today's eighteen-to-twenty-nine-year-o lds-the "First Global" generation-Americans are becoming more internationalist, consensus-oriented, and environmentally conscious and less willing to identify themselves by the things they do to earn or spend their money. But this is more than a youth tide. Americans of all ages are moving beyond old divides-red state/blue state, pro-life/pro-choice, beer drinker/wine connoisseur-to form a new national consensus that will shape the nation for decades to come."

Go to www.zogby.com/book Play the video clip and listen to what he has to say. The book pertains to *you*, because it's *about* you, and the trends that 18-to-29 year-olds are shaping. Don't be surprised if you buy a copy. I just did!

http://www.yelp.com/topic/los-angeles-john-zogbys-new-book-the-way-well-be-3