In a previous chapter, “One True Thing,” Zogby says that people are “searching for authenticity in a make-believe world.” That’s what will drive the tremendous growth of house churches in the coming years, especially among the demographic he calls ‘First Globals” which others label Millenials. Zogby quotes one house church enthusiast, “What is so exciting about doing small-group house church is just the chance to be real.” Authenticity, not high production values, is what First Globals are seeking.

If you want an excellent book to give you a professional pollster’s take on where we’re headed as a nation, especially in understanding First Globals (Millenials), buy Zogby’s book. If you’ve read unChristian or They Like Jesus But Not the Church, you need to read this book, too. Add to your reading Strauss and Howe’s books on Millenials such as Generations, The Fourth Turning, and Millenials and the Pop Culture, and you’ll be well on your way to understanding developing trends in our society.

http://chuckwarnockblog.wordpress.com/2008/08/13/zogby-small-real-churches-are-the-future/