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Released: August 13, 2008

The Observer-Dispatch, Utica, NY

Pollster Zogby's book explores the changing 'American Dream'

UTICA — A new book by nationally known pollster and Utica native John Zogby hit bookshelves this week.

In “The Way We’ll Be: The Zogby Report on the Transformation of the American Dream,” Zogby uses the results from years of research to show how Americans’ perspectives are changing, and discuss how those changes affect everything from politics to marketing. He also coins the term “First Globals” to describe people between the ages of 18 to 29.

The Observer-Dispatch spoke with Zogby recently about the book and what his findings mean for this year’s political candidates.

Question: What is the new American Dream?

Answer: Basically there’s a de-emphasis on the acquisition of goods defining our lives. … The growing numbers of American dreamers are those who say that the American Dream is more spiritual, has more to do with leading a fulfilling life.

Q: You say Americans now have “lower expectations and more civility.” Is that a good thing?

A: That’s a very good question. And that’s what I hope we get out of this, we generate a discussion. You can make the argument that lower expectations are the sort of thing that can kill entrepreneurship. … But the limited expectations are more of a redefined expectations. How do I live my life in a more fulfilling way?

Q: What makes First Globals different from earlier generations?

A: Twenty-somethings are still twenty-somethings, meaning preoccupied with the self, with the career and relationships, and material things. But what’s so different is the degree to which the whole world is the playing field. … I cite a figure of 42 percent of this group that have passports … which means that there’s a global perspective that really no other generation of twenty-somethings had developed. And for that matter, other age cohorts who are now in there 40s, 50s and 60s still aren’t caught up.

Q: How important has the Internet been in developing this global generation?

A: Well, in so many ways it puts the whole world literally on your screen and at your fingertips. … Young people can’t realize that when I was a kid the “Today” show and the evening news were 15 minutes, and you got what they picked. Now, there’s news from all over the world. … It’s also the networking that’s very powerful.

Q: How can political candidates reach people more effectively this year?

A: By promising realistic bridge-building solutions and not by scoring ideological points. … I call this an “or-else” election. You have a lot of high expectations, particularly young people. And the expectations are that they want a problem solver and a truth teller. Whoever gets elected is going to have to do an FDR thing or a Ronald Regan thing, you know, 100 days or 1,000 of legislation, problem solving, reform on big things.

Q: Which statistic from the book will surprise people the most?

A: That 23 percent of First Globals expect to live in a foreign capital, live and work in a foreign capital, at some point in their lives. Stop and think about that. That is a staggering figure.

http://www.uticaod.com/homepage/x160320192/Utica-pollster-Zogbys-book-explores-the-changing-American-Dream




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